Monthly Archives: August 2013

Interactive Marketing Monthly Roundup: August 2013

Our selections for the top blog posts of the month are listed below. This monthly recap covers the topics of copywriting, email marketing, mobile advertising, search engine optimization, social media, paid advertising, and web development.

The summer is flying by, and we’ve seen an eventful month of inbound marketing. News this month included Google email upgrades, Facebook News Feed improvements, LinkedIn sponsored updates, and new SEO strategies to name a few. Let’s check out some of the best articles we found in August.

Email Marketing

Marketo Blog gives business owners and marketers a rundown on how to deal with Gmail’s new tabbed interface. The updated setup is simpler than advertisers believe.

W. Jeffrey Rice of Digital Marketer clarifies the three crucial steps to masterful customer engagement tips. Check out these worthwhile email lessons all about earning client trust.

Copywriting

Are your blogs too long or take forever to get to the point? Stephanie Hughes from Impact Branding & Design presents fabulous tips to keep your copy in line!

What if you could learn some serious content marketing and copywriting skills from UpWorthy, a trusted socially conscious viral marketer? KISSmetrics breaks down how the UpWorthy team develops their content.

Mobile Advertising

All the definitions, insights, and statistics on mobile marketing are interesting areas of learning in this article from the Wordstream blog. Find out why mobile marketing is a necessity for businesses.

Mobile location data is the next big space to break into for small businesses. The Mobility Hub writes about hyper-local targeting, contextually-aware data, and more.

PPC Management | Paid Ads

Need a better understanding on how customers find your business? Econsultancy talks about Google releasing a new paid and organic report setup for search marketers, which gives an expert view of how companies are getting found.

Want to learn how to increase your Adwords click-through-rate (CTR)? Search Influence talks about several significant aspects to boost this single important factor in your ad campaigns.

Search Engine Optimization

No surprise here, folks! Google continues to dominate in the search engine battle involving Yahoo! and Bing. Search Engine Land has the full scoop right here.

News spreads fast online, even if it isn’t particularly true sometimes. Four Google experts on the State of Search take the stage to shed light on the truth about what factors will help you rank in Google.

Social Media

Facebook unveils an update that makes history… or at least brings it back from the archives. Read this Search Engine Watch post for everything you need to know about Facebook’s News Feed changes.

LinkedIn recently launched robust Sponsored Updates to better benefit small businesses. Social Media Today shares information on how the professional network became more valuable.

Web Development & Branding

After reading 100,000 usability studies, you are bound to find some common threads! Moz teaches us five insights the team learned from reviewing each and every case. The results will surprise you.

Coding can seem difficult to the untrained eye. However, real world code examples will help uncover a deeper understanding into the world of web development and design. NetNibbl.es shares five relevant examples of true-to-life code.

*BONUS*

You don’t have to know a lot about an industry to start building content for it. There are ways to learn only the most important aspects! Read this post at Kaiser the Sage for excellent suggestions on how to do it.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.