Monthly Archives: September 2013

Interactive Marketing Monthly Roundup: September 2013

Our selections for the top blog posts of the month are listed below. This monthly recap covers the topics of copywriting, email marketing, mobile advertising, search engine optimization, social media, paid advertising, and web development.

Fall is in the air here at First Source Interactive, and we’ve got the best news of the month here on the blog! Google is moving entirely to encrypted search and mobile keeps ramping up. Let’s take a look at other stories making waves on the web this week!

Email Marketing

Looking for a quick fix to help your business’s email conversions? Chris Hexton, the founder of Vero, presents five email conversion killers in this well-written article.

You can significantly increase your email subscription count if you do the right things. ZenSpill provides nine practical email tips to potentially improve subscription rates by 400%.

Copywriting

Sometimes the less you say, the more of an impact you can make on a visitor. This Elite Strategies article provides tips on microcopy and demonstrates how to optimize copywriting effectively.

Writers run into all kinds of problems after a while (writer’s block is among the most common). iAcquire gives advises how to fix your writing dilemmas.

Mobile Advertising

The mobile market is a huge industry that is constantly changing with the leaps made in mobile technology. Don’t forget about the users though! Quicksprout let loose a perfect infographic on why marketers should consider mobile technology.

Mobile ads are consistently a point of contention between marketers. Do they really work to attract shoppers, and is the return worth the effort? WebProNews provides the complete read on the rising effectiveness of mobile ads.

PPC Management | Paid Ads

Google Adwords offers a feature called Quality Score, an indicator that grades the quality of your keywords to warrant impressions on your ads. The Clix Marketing PPC Blog provides in-depth coverage on this topic and recent changes to the Quality Score system.

Speaking of Quality Score, one advertiser in particular received a score of 8.8/10. If you are curious to learn how this score was obtained, read Larry Kim’s breakdown on Search Engine Land.

Search Engine Optimization

Google is moving entirely to encrypted search. Thom Craver of Search Engine Watch publishes a thorough report on the effects it will impose on webmasters.

No matter what kind of marketer you are, competitors are always searching to acquire better links than you. Why not go a step further and run a complete link analysis? SkyRocketSEO publishes a great competitive link guide just for you.

Social Media

Curious on how to make your content go viral? Learn from one of the most successful and fastest growing media companies today in this superb Kwasi Studios post!

Social media with Google Plus is a totally different beast altogether. In other words, don’t post a Google Plus update in the same format as a Facebook update. Dan Sharkov puts together a few tips for proper posting on Google Plus.

Web Development & Branding

In web development, the ability to write clean and concise code is certainly a very important skill. Jonas Downey writes the precise way to compose interfaces on 37Signals.

Website design is more than simply color schemes and visual intrigue. User experience and readability also play a key role. Read Jeff Shjarback’s post that discusses how a solid site consists of three key elements.

BONUS

Trying to get your feet wet in SEO? How about taking some online training courses to make the learning that much faster? DailySEOBlog’s Mani Karthik rounds up the best SEO courses available now.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

How Facebook Graph Search Can Benefit Your Business

Background

Facebook’s latest innovation, Facebook Graph Search, officially launched last month. With more than one billion total users on Facebook, the Graph Search initially rolled out to a select few users earlier this year in March.

Using data gathered from its massive user base, Facebook created a semantic search bar that offers users more specific search results. Always thinking ahead, the social network announced plans for a future mobile design and Instagram integration after the launch.

What is Facebook Graph Search?

Every search is different and personalized for the individual user. This goes beyond mere search queries, as the search bar utilizes natural language to find exact search results both within your own lists and your friends’ lists. In essence, the Graph Search maps the natural relationships between users.

With this knowledge at their fingertips, businesses or marketers can stumble upon a vast amount of information with these connections and use it to their advantage.

How do we Use Graph Search?

Search for people, places, and things, adding qualifiers to the search at the end of your subject. For example, let’s say you want to complete a simple search for pages that people like who also like First Source Interactive. In the search bar, type in “Pages liked by people who like First Source Interactive.” Mix and match different combinations of search entries, and you will find almost anything or anyone you want on Facebook.

Of course, this is just the tip of the iceberg that is Facebook Graph Search. If you are looking for more information, take a look at Facebook’s excellent tutorial page that should answer most of your questions.

How will it Help your Business?

What comes to mind with all of the possible connections and networks your business is involved in? Your customers may be connected to one of your competitors. However, how will you know which competitors they are utilizing? Furthermore, your customers as a whole maybe be interested in certain things that you as a business can take advantage of. How can you know what interests your audience indulges in?

It is clear Facebook is trying to become the interest map of the Internet. Graph Search will help establish a deep connection with your audience when you know exactly what they find interesting. Generate new content ideas, build connections by partnering up with related authorities in your space, engage with your local customers, or discover new competitors.

Looking at this growing potential, it’s important to get started in Graph Search. Keep experimenting, stay active on Facebook, and see how far you can optimize with this incredible feature!

What do you guys think of Facebook Graph Search, and how have you used it to benefit your business or social media so far? Share your thoughts in the comments below!

Boost Your LinkedIn Company Page

LinkedIn is the single greatest professional social network that your business can use. Millions of top performers actively engage, discuss, and network on this social and professional platform. If that’s not enough, users are free to connect with clients or companies, and they participate in discussions with groups and gatherings to further cement connections.

It is important to use a LinkedIn Company Page to professionally network your business and meet others who complement your business needs. Those needs include advertising products and services, listing employment possibilities, or even connecting with new or nearby, local businesses.

With more than 200 million users and growing, LinkedIn’s foundation provides massive potential to reach a targeted audience of dedicated customers and fans. However, how exactly do you plan on reaching that group of people?

Here at First Source Interactive, we give you the top tips for social optimization, especially on the LinkedIn platform. These best practices described below will help increase engagement and solidify your Company Page’s marketing strategy.

1. Join LinkedIn Groups to stay abreast of conversations.

Join groups relevant to your business, and start reading the conversations that are taking place. Introduce yourself and your company and begin taking part in real discussions with fellow members. Participation in LinkedIn Groups related to your industry is a smart way to engage connections and increase your site’s community. In addition, Groups utilize your authority and help to brainstorm new topics for your own content marketing strategies.

2. Be concise in your updates.

Do not post status updates with several paragraphs for your followers to read through. Long copy in posts tends to turn off most readers. Instead, make the status updates short, sweet, and to the point, which generates easy reading and user-friendly clicking.

3. Include links in your status updates.

Company followers are more likely to engage when there is a call-to-action link or message present. Links give readers an action to perform with a clear purpose. We suggesting using Ow.ly or Bit.ly as free link shorteners to get the job done.

4. Ask questions to your current followers.

Asking questions demonstrates real interest in what your followers. Why not engage them with questions about what they are reading or seeing on your page, or inquire on a recent newsworthy item and its impact on your customers? These questions and answers build a sense of community and helps fortify the base of your company’s LinkedIn foundation.

5. Include images.

Similar to a common blog post, visuals are a huge part of content marketing. Simply put, make sure your statuses always include a quality image. The post will stand out from the rest and someone will stop to read your post.

Bonus: Use Sponsored Updates to showcase your best content.

With LinkedIn’s new Sponsored Updates feature, businesses can directly reach and track people outside their followers. For the best results, we recommend including your historically best content in the paid Sponsored Updates.

Have you received your fill of great ways to boost your business’s LinkedIn company page? If you know more suggestions on how to improve your website’s LinkedIn marketing strategy, please post them below in the comments section.

Top 10 Reputation Management Tools

For many companies, reputation management is essential as marketing to new customers. Why? Simply put, a business’s reputation oftentimes influences whether it stifles or thrives. If you want your customers to become loyal evangelists, listening to conversations with your website at the center is crucial to getting ahead of your competitors.

At its core, online reputation management is a method by which companies can address different dialogues surrounding their brand through various tools. Whether the exchanges are good or bad, acknowledging and actively interacting with them is paramount to understanding your customer base.

To aid in this endeavor, we published the top reputation management tools your business should seriously consider looking into. One group of tools concentrates on finding general search mentions throughout the web, whereas the other focuses on social media management.

Tools for General Search

  1. Brand.com – Brand.com is a full-service online reputation platform that pinpoints negative reviews and helps improve customer relations. Additionally, this application is rated #1 by top SEO’s, which sounds like it is worth a trial!
  2. BrandsEye – BrandsEye is a paid online monitoring tool to track online conversations and develop insights for engagement. With slick reports and quick notifications of mentions, this software offers high value with ease.
  3. Expion – Interested in competitive reports for benchmarking across a number of social profiles, ranging from Instagram to Twitter? Give the Expion software a look and schedule a demo.
  4. Google Alerts – Google Alerts is a free tool that allows you to monitor the web for specific search queries. Based on your queries, relevant news and updates appear in your alerts for free. Google Alerts is a handy tool when used in conjunction with your rep management strategy.
  5. Rankur – Rankur is a social media monitoring tool, as well as an instrument for brand protection and reputation organization. In addition, the Rankur tool includes demographical analytics and trending topics for you to easily explore.
  6. Reputation.com – Based in Silicon Valley, Reputation.com provides award-winning service and technology to ensure that your company is abreast of every conversation.

Tools for Social Media Management

  1. HootSuite – Looking for an excellent social CRM tool? HootSuite manages all of your company’s profiles and distributes amazing integration with the other applications in your stack.
  2. Social Mention – Similar to Google Alerts, Social Mention is simple to use and free to experiment for your online rep strategy. Mostly used for finding news and updates, Social Mention scans the web for prominent mentions and displays a ranking depending on the influence of conversations
  3. Sprout Social – A well-designed paid social CRM application, Sprout Social allows you to go as far back as the conception of your social media profiles to dig up past contacts and interactions. Along with visually stunning reports and rankings for influencers your business connects with, Sprout definitely deserves a spot on the top 10.
  4. Trackur – More than 60,000 people use Trackur to engage and participate with their audience and potential customers. If you are looking for efficient crisis communication and top notch social media monitoring across all social profiles, Trackur covers your needs.

Did you find this reputation management tools list helpful? To help us improve this resource, do not hesitate to comment below with some of your favorite online reputation management tools.