Our selections for the top blog posts of the month are listed below. This monthly recap covers the topics of copywriting, email marketing, mobile advertising, search engine optimization, social media, paid advertising, and web development.
Another excellent month in marketing has passed, which means it is time for this month’s article roundup! October has been a whirlwind of great news in marketing. Semantic search became the new buzzword, Facebook Page Insights are more user-friendly, and television and Twitter team up! Let’s see what the rest of the web offers in this month’s recap
Building a strong email list can be an insurmountable challenge without a course of action. While there are several ways to go about your strategy, creative methods often compel a reader to subscribe much faster. Read Matthew Barby’s article to increase your email subscriptions.
Oftentimes you don’t have to create an entirely new email campaign strategy to significantly bolster subscriptions. KISSmetrics compiles a wonderful case study from the University of Alberta on how a little tweak massively affected subscribership by 500%.
Tired of the same old headlines to guides that you think you have to write? Joel Klettke administers 10 uplifting headlines that are easily replicable for copywriters! Click through to read them.
Creating content takes a lot of planning and work to get perfect. Jimmy Daly of the Content Marketing Blog does his part to help marketers everywhere by listing 33 essential tools to curating content.
Figuring out the mobile landscape seems very simple these days. It seems that all you need is a responsive website and you are good to go. Google seems to think otherwise, as indicated by Matt Southern’s post that oulines five essential mobile strategies.
If you need a reason to start taking advantage of mobile ads, consider how much everyone else is spending. John Koetsier writes a VentureBeat article that details the explosive growth in mobile ad revenue, and the numbers will surprise you.
PPC Management | Paid Ads
We know small business want be everywhere and have their names on customer brains, right? However, is more exposure better for businesses? Christopher Heine puts out how much cash SMBs waste on search ads.
For their own good, we would rather have beginners complete their own research with PPC ads than jump right in with wallets at the ready. Sarah Peduzzi highlights nine rookie missteps that put her over the edge.
Search Engine Optimization
The Google Hummingbird update still drives people bonkers when they hear the name. We think they need to explore what lies underneath the search engine upgrade. Pratik Dholakiya puts together a comprehensive guide on Google Hummingbird.
How much do you think SEO changes from year to year? While the changes are incremental, none of them are really that drastic if you are working on the essential components. Michael Martinez offers up a 10 year SEO plan to make sure you stay on track.
Twitter remains one of the most popular social networks of our time. Still struggling to take advantage of the platform before the big IPO? Check out Terrence Ngu’s latest Twitter statistics every marketer should know.
Google+ is an important platform to take a hold of and grasp. Simply add people, create circles, and engage! If you are still finding trouble with utilizing it, Simply Business configured a smart guide to Google+ for small businesses!
Web Development & Branding
Looking for some great web development tips? Kuliko John has you covered with five excellent website development tips to use today!
Think you have top-rated CSS skills? Put them to the test with these preliminary interview questions for CSS web designers. Chris Coyier of CSS-Tricks provides the full article.
Hosting companies are rarely ever talked about from a consumer perspective other than comparing costs and customer service. Marco Arment shares his thoughts on the hosting industry.
Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.