Happy Thanksgiving everyone! Our selections for the top blog posts of November are listed below. This monthly recap covers the topics of copywriting, email marketing, mobile advertising, search engine optimization, social media, paid advertising, and web development.
We’ve come to the end of another great month in marketing. Facebook updates its Page Insights, Pinterest gets Promoted Pins, and Twitter and TV finally integrate. There’s much more news (especially with the last month of the year upon us!) in the world of digital marketing. While enjoying your holiday, take a look at our top rated articles of November:
How much time do you spend attempting to reach your audience effectively? The MailChimp blog has an article that breaks down subject line data in order to maximize your email open rate.
In the world of marketing, outreach is imperative to getting your message heard, growing your business, and increasing traffic. However, Moosa Hemani details the several dark sides of email outreach in this article.
Writing long sales copy doesn’t mean the stories have to be lengthy too. Engage in several mini stories throughout the page for increased engagement. The KISSmetrics guide to mini-stories should put this theory into perspective.
Journalists spend a lot of their time writing articles, so we’re guessing they know a thing or two about content. Yvonne Lyons posts 10 content marketing lessons we can learn from journalists.
Mobile is the sleeping giant many small businesses cannot see. Nonetheless, mobile continues to rise in its relevance. David Cheng lays out part two of his series on how Twitter is undervalued.
Are you starting a mobile campaign but clueless on where to start? MobileApps.com presents a solid slideshow on the 16 best tips to run a successful mobile marketing push.
PPC Management | Paid Ads
We’ve long talked about how important Google Plus is right now and how it gets more significant as the future draws near. Will Google Plus paid search become a reality? Stuart Turnbull publishes the full article.
If you sign up for PPC ads, be sure that you know exactly what you’re getting and how it will benefit your website. Vinnie Thomas provides four benefits of adding pay per click marketing to your SEO efforts.
Search Engine Optimization
The “Not-Provided” term confounded inbound marketers since the release of Google Hummingbird, the update to the Google search engine. One company, however, thinks it has the solution to bypassing this phenomenon. Check out Casey Kluver’s article on the subject.
Most people have no idea what Schema.org is, but today that fact is about to change for the better! Ann Smarty presents the complete guide to Schema.org for beginners!
There really is no singular tactic to earning more Twitter followers. Instead, you need a culmination of smaller actions over a consistent amount of effort. Therefore, Peter Bray at Moz introduces 17 tactics to get more followers.
Companies are getting better at utilizing social media! This is great news to hear, especially with the general notion that companies don’t understand social networking. Rob Swystun nails this post on companies getting more savvy.
Web Development & Branding
We rejoice whenever websites improve their designs! A redesign demonstrates they are adapting to the ever-changing landscape of user experience and web design. Tom Ewer walks us through his site’s redesign in a post.
Speaking of a website redesign, there is certainly a process to take into account when you retool a site’s look and feel. Janet Aronica provides nine tips to managing a site’s brand new design.
Writing a cold email can sometimes be a difficult task because you often don’t know the person you are emailing. However, you can build rapport quickly and efficiently. Kartik Kakar shares the emails that worked for his company in this excellent blog post.
Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below. Also, happy Thanksgiving, everyone!