We have finally reached the end of the year, and we couldn’t be more excited! Most of you have joined us part of the way through the year, and you have been reading our articles ever since. You’ve seen us cover the Google search engine overhaul, Twitter ads, and even Twitter’s big IPO. It has been a wonderful month and, just as well, a wonderful year in the world of interactive marketing.
This is our final marketing roundup of the month for the year of 2013! Here are the best articles of for December, and here’s to 2014! Happy holidays, everyone!
Cold introduction emails don’t always have to be cold. You can easily warm up to the recipient by following a reliable structure and a few easy steps. Jason Friedman explains a protocol for a proper email introduction in this post.
Google has always been a game-changing company, but its next move will surely be something of a legend. Gmail has recently unveiled its latest feature to auto show images in email messages. Kirsten Schlau guest posts on this exciting new email update in her article.
Working from home can be a challenge for many people, mainly because we work outside the home. However, given the right guidelines we can make it work, especially when it involves writing. Stacey Roberts helps us switch into writing mode in this blog post.
Top-of-the-line copywriters go through their writing meticulously in order to get the best copy. If you want to be an exceptional copywriter, learn from the best. Amy Harrison gives us three tacics to craft unforgettable copy from Dr. Seuss’s learnings.
2014 is the year of mobile devices! As a business owner, you must be prepared with your email to make the most of this coming era. Niti Shah shares her tips on how to optimize our email list for mobile.
Do you want to get your mobile application into the app store? If your goal is to make a mobile app profitable, it will take a lot more than creating an app to do the trick. Zain Shah writes the definitive guide to app store optimization in order get your app ready.
PPC Management | Paid Ads
Even when utilizing paid ads, businesses will not be able to convert every customer. This is why we make our next attempts using remarketing lists for search ads. Brian Furey posts a remarketing plan for webmasters to follow.
Are you having trouble with Adwords? Don’t worry! As a small business owner, you are not alone. Carlos Rodriguez offers five reasons we face difficulties utilizing the platform.
Search Engine Optimization
We dislike spam comments as much as the next person. They make websites look low-value (not good for SEO) and offer very little worth themselves. Thankfully, Brendan O’Conner explains why the golden era of comments has ended.
Some small businesses trust SEO agencies to make the big decisions for their website optimization. Unfortunately, owners could be spending more than they should for unclear expectations if they are not careful. Chipper Nicodemus demonstrates bad SEO proposals in a blog.
Facebook Graph Search provides a number of diverse uses for marketers. Identifying search demographics for specific pages or interest proves useful in the long run. In this article, Darcy Grabenstein predicts how Facebook Graph Search will evolve.
Your Google Plus circles say everything about you and your company. They indicate who you talk to, what your interests are, and what kinds of people you strive to emulate. Wade Harman posts tips on connecting with influential people on Google Plus.
Web Development & Branding
A new year calls for a new look on your website! Get your designer pen and pad ready because your website will need inspiration from a variety of styles to look its best. Gisele Muller adds 13 minimalist web designs in a post for your own inspiration.
Some of the oldest agencies in the world still invest more heavily in outdated forms of marketing such as print and TV commercials. While those mediums remain effective, there needs to be greater emphasis on social media marketing. Nishith Sharma gexplains why social integration is inevitable for brands.
Are you still curious on how Gmail’s latest feature affect your email marketing efforts? Rest assured we are as well. As a result, we’ve included Matthew of MailChimp’s post on how Gmail’s image caching influences open rates.
Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.