In a flash, January is already at its end! Looking back, it has been another spectacular month of marketing. Earlier this month, Bing and Yahoo followed Google’s lead and transferred over to secure search. Additionally, Tumblr Sponsored Posts are now powered by Yahoo Advertising. We’ll see where these changes leave our marketers in the future, but for now, let’s take a look at the top marketing posts of the month!
Email marketing is similar to dating. You have your prospects, your design (style), and your first date (testing). Make sure that you make a strong first impression so that your subscribers decide to see you again. Meegan Kauffman shares a full breakdown in this intriguing comparison.
Has your business attempted to integrate email with mobile lately? Chances are mobile readers have not taken your email seriously as of late. DiTesco demonstrates seven unsuccessful ways to run a mobile campaign.
As with all copywriting, the first paragraph is the most important. Luckily, there are several ways to spark interest within your business’s writing from even the most uninterested reader. Learn six tips to killer introduction paragraphs from Jason Delodovici.
Working as a copywriter requires both an analytical and creative mind. You must test your copy and craft it in an engaging way in order to retain readers. Get the full scoop on how to be a better copywriter from Michael Aagaard.
What’s in a mobile app’s name? A lot apparently, especially if you want to increase the online presence of your web application. Andy Forsberg writes down practical app naming tips for your mobile platform.
Mobile trends that thrived in 2013 are still evolving here in 2014. Can you guess which ones are the most relevant to date? Thomas Husson and Julie Ask make their predictions on mobile marketing in the coming year.
PPC Management | Paid Ads
Most marketers would think that the answers to effective conversions and lead generation lie in the numbers alone. We believe that a number of them underestimate the power of qualitative analysis in generating leads. John McElborough emphasizes the benefits of qualitative research in his interesting blog post.
Banner ads are perceived to be an old advertising tool when compared to in-stream advertising. However, some extremely useful aspects of banner ads tend to go unnoticed. Dan Hodgins posts his five reasons that banners should be mandatory in your growth strategy.
Search Engine Optimization
Success in SEO comes from a multitude of factors. Where your audience comes from, who they are, and where your goals exist all play a significant role. Aleyda Solis presents 10 ways to fail in SEO (and how to avoid them).
Don’t blog for the search engines – optimize your blog for SEO. A little technical SEO advice can take your website a long way in search. Igor Lebovic extends functional advice to improve web optimization for your business.
If you do not have your social media strategy planned out, it’s time to make it a top priority. Social media will only continue to take huge strides in the digital marketing world. Jeff Bullas highlights 22 statistics you need to know for 2014.
Your company’s reputation in social media matters very much. Manage your mentions by signing up for one of the many comprehensive social tools available. Amy Kilvington lists four of the best monitoring tools on the market.
Web Development & Branding
Optimizing your web design coincides with improving the marketing strategy of your brand. Follow these nine practical tips from Joseph Howard to keep up with the times.
In order to reach a wider audience, your brand must be willing to take risks that may require hours of dedication and development time. In the case of Burberry and Volkswagen, the ad campaign was risky, but it served them well in the end. Read the full story by Mike Glaser on the Google Think blog.
There is another form of marketing that many marketers have yet to experiment with: consumer marketing. You would be surprised how simple it is to ask your customers for referrals. Bryan of QuotePress delves into the strategy on his company’s blog.
Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.