Monthly Archives: February 2014

Interactive Marketing Monthly Roundup: February 2014

We’ve reached the end of February! We’re glad everyone could make it to our monthly marketing roundup! Every month, we collect the top marketing posts in the industry and present them here for your viewing pleasure. There have been some excellent new stories this month including Facebook acquiring Whatsapp and Twitter’s stock starting to dwindle.

We hope you enjoy our top picks for February! Now, let’s go through the list:

Email Marketing

If your email engagement rates aren’t high, they can still be saved! All it takes is a little strategic management to get your business’s email promotion in check. David Fallarme presents eight ways to keep your email subscribers responsive.

As an email marketer, you want to achieve as much ROI from a single email. However, often times less can be much more. Dean Levitt expounds on the freedom through limitations on email design.

Copywriting

Content marketing can be an overwhelming undertaking when tackling it for the first time. For the new marketers on the block, we’ve got just the solution. Nate Desmond crafts the beginner’s guide to content marketing.

Copywriting is extremely difficult. When we see someone on the road to improving their copywriting skills, we know it’s going to be a strenuous task. Eric Moeller takes us through his engaging copywriting experiment in a post.

Mobile Advertising

Most businesses remain alienated from delving into the mobile space. Luckily, we have the tips to get you in the habit of experimenting with mobile. Joe Baker points out five mobile marketing habits for your small biz.

Mobile conditions are making rapid changes in 2014. As we head deeper into the first quarter, Katrina Manning breaks down some important trends in mobile marketing.

PPC Management | Paid Ads

If you run out of ideas to model your PPC, you can always get a peek at your competitors’ link data with the abundance of search tools available. Gordon Campbell hands us a robust guide on reading your competitor’s SEO and PPC data.

Having trouble with your own PPC campaign? Take lessons from some of the best and brightest brands on the market! Tim Jensen provides some of the best real-life PPC experiences from companies.

Search Engine Optimization

Do you think Google only has it out for smaller sites that violate its search parameters? Think again, as sometimes major sites will get a swift timeout in Google’s penalty box. Martin Macdonald tells the tale of Halifax Bank and its SEO mishap.

When you write copy for both SEO and social media, you learn a fair amount of lessons that impact the rest of your business marketing. Caleb Keiter demonstrates how writing for search and social has made him better writer.

Social Media

Facebook has significantly changed the content marketing landscape on its platform. Text-based posts won’t spread far without links, news stories are much more prominent on the News Feed, and more. Masha Gaidouk breaks down Facebook’s changes and provides a smart solution for marketers.

Social media buttons are one of the most effective ways of sharing content. However, they may not be as relevant as most people believe they are. Sam Solomon explains in a post why he is done with social media buttons.

Web Development & Branding

As a web designer, what inspires your creativity? The greatest designs don’t necessarily come from original thought but from other designers’ work. Stephanie Irvine takes examples from some of the most stylish pricing pages on the web.

*Bonus*

Some marketers may think that Google has changed its ways since the Hummingbird update, but the value of links remain the same! You still have to build backlinks in order to make any significant headway in the rankings. Pete Williams writes an incredibly detailed post about a 2013 linking method that remains effective today.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

Update on Pinterest Place Pins

Background

Pinterest has more than 70 million users worldwide. It’s no surprise that the engaging social network has quickly become one of the most popular social media networks in the world. The platform demonstrates the power of visual content in advertising and marketing on a mobile scale. With its successful acquisition of users so quickly, Pinterest decided to monetize its reach in the market with ad opportunities for businesses with the introduction of Promoted Pins. However, other pins are useful to your business as well, such as Article Pins, Place Pins, and Product Pins. The focus of this article will be on Pinterest Place Pins.

What are Pinterest Place Pins?

Pinterest Place Pins are location-based destination and travel markers that users can highlight. These pins contain detailed information on a selected location’s map, address, and phone number. There are now more than 750 million destinations pinpointed by Place Pins. Now with Place Pins’ move to iPad, its potential for adoption by users is greater than ever. Place Pins are currently free to use for travel affectionados, but its monetization future certainly exists for businesses.

How do we use Pinterest Place Pins?

Businesses can create Place Boards enabling them to highlight their business as prime destinations for travelers. The boards offer the same functionality as a regular Pinterest board, except they are tied to a specific locale. Use high quality images to grab the attention of your audience and enhance your presence. Integrate GIFs into your boards to add another level of variety to your board.

How does this help my business?

If you want more customers coming to your business, as well as another local citation to connect to your web presence, we recommend you take advantage of Place Pins. They are the perfect way to start promoting your services without breaking the bank on your marketing budget. Not only that, but they bring in targeted traffic to both your brick-and-mortar place of business, website, and mobile app.

Place Pins are making waves for local businesses and customers, so don’t be late to get in on this effective marketing tool. Its inclusion on mobile is only going to further intensify the latent reach of your business’s online visibility.

What do you guys think of Pinterest Place Pins and its release on Apple’s Ipad? Are you planning on using Place Pins to reach a broader audience? Share your thoughts in the comments below!

Three Steps to Index Your Website on Bing

Background

Although Google is the top search engine on the planet (receiving more than one billion searches everyday) it is easy to forget the other powerful search engines. Bing is another major player in the search marketing world. Bing took up more than 18.2% of search volume (a good number of whom don’t use Google at all) in December 2013, which was an all-time high. If you are not thinking about Bing, you are missing out on a large number of users who choose to search with Bing as their top choice search engine.

Indexing is the process of submitting your site’s URL into a search engine so that it your site can show up for related searches performed by users. Any link you find in a search engine has been indexed for display. It’s for this reason that you want to get indexed; when users perform searches, you want to be ranked along with your competitors in search results pages.

In this quick guide, we will outline the process for getting your site indexed and found on Bing.

How to Complete in Three Steps:

1. Check to see if your website is already indexed.

Enter your site domain into the search bar to see if it is already listed in Bing. The most accurate method for checking this is to type in “site:yourdomain.com.” If you do not see any pages with your site name bolded, it is likely that your website has not been indexed.

To be thorough, you might want to check for other reasons that may have caused the small number of search results in your desired search engines. Read #1 in our previous post on Google indexing for more information.

2. Submit your site to Bing.

Head over to the Bing Toolbox, and type in your URL into the text field. Next, type in the characters from the picture to verify your identity and prevent spam. Once entered, Bing crawler bots will manually visit your website in order to verify it for submission.

3. Wait for your site to be crawled by Bing.

Bing should come visit your website soon; it takes time for the Bing crawlers to visit all of the millions of links on a regular basis. In the meantime, in order to submit more websites to Bing or monitor your links’ status, you can sign up for a free Bing Webmaster Tools account. In your Bing Webmaster Tools, you can see an overview of your site’s traffic sources, pinpoint areas of improvement to expand your site, and identify new opportunities.

Best Practices to Get Indexed in Bing

While you wait for indexation, it is important to continue to build quality backlinks back to your website and continue to grow the site. When Bing sees your site actively growing, it is more likely to speed up the indexing process.

If you follow our steps outlined above and keep your website presence active, you’ll certainly have your site listed in no time! For more information about Bing, follow this link.

What do you think of the process to get your website indexed in Bing? If you have experience or thoughts on the subject, please post them in the comments below.

Top 10 Social Media Marketing Apps

Social media is rapidly expanding in the inbound marketing industry, and businesses need the tools to handle it. Day by day, our social networks communicate more than ever before, and keeping track of all that data requires a skillful hand (or in this case, the perfect tool).

With a wide range of platforms for your business to capitalize on, it is necessary to keep your eye on the prize and focus on your social media business goals. Are you looking to take photos? There’s an app for that. Do you want to group chat with a huge audience? There’s an app for that too. At the end of the day, your team can perform at its best with the optimal social media app at their disposal.

Below, we offer then popular social apps to market your business. Every application is unique and performs different from one another. They present a variety of options to experiment with until you find the right fit… or why not use more than one? Here we go!

1. Buffer – The Buffer app is a better way to share and distribute content. Test different post titles, view analytics to judge performance, and utilize across the most popular social media platforms. Test, revise, and repeat the Buffer way!

2. Bitly – Take control of your brand with Bitly! Make smarter social media decisions, monitor real-time analytics, and share content organically. Harness the power of the link with this application.

3. Hangouts – Google Hangouts is fast becoming a top social marketing tool. Connect with your audience through video, share engaging links with group chat, and promote your brand live through Hangouts On Air. There has never been a better time to commence using this innovative product.

4. IFTTT – Put the Internet to work for you. Create “if-then” statements in order to optimize your social networks for the most productivity. If you post to Facebook, then you publish it on Twitter. If you share an image on Instagram, then you’ll auto-download to Dropbox. Think of the possibilities!

5. Muck Rack – Are you looking for thought leaders to follow through social media? Use Muck Rack for the simplest way to discover relevant content and journalist leaders from across the web. Start using Muck Rack, today!

6. Osfoora – If you’re looking for a feature-rich Twitter client for the iPhone, this is it! Stream your updates live, get local notifications, and take advantage of a beautiful design. Osfoora is social marketing at its best on the go!

7. Snapchat – The latest photo-taking app craze to hit the nation is Snapchat! More importantly, use this mobile platform for your marketing purposes. Create time-sensitive, ephemeral photos and call-to-actions for your audience to click.

8. TweetDeck – Your Twitter setup is not complete without the addition of TweetDeck! Use this detailed tool to keep tabs on real-time analytics, social activity, and tracking. Start tweeting like a pro, and get your business marketed!

9. ThinkUp – ThinkUp makes you feel good about the time you are spending online with your audience! The app’s customized insights, cross-platform analytics, and open community puts it ahead of the curve compared to most other social applications.

10. Unified Inbox – Keep up with all your conversations, lists, and tasks with Unified Inbox. Use a synchronized addressbook, internal collaboration, and several other productivity features for your company.

Well, there you have it. We’ve reviewed ten coveted social media marketing apps! Try out a few for your own business, and jot down your favorites in the comments below!