We hope you enjoyed March! We’re glad everyone could make it to our monthly marketing roundup! Every month, we collect the top marketing posts in the industry and present them here for your viewing pleasure. There have been some excellent new stories this month including Twitter turning eight years old, Facebook pushing its Paper app, and Instagram hitting 200 million users.
When most people think about email lists, they imagine having to build up a huge storage of content before creating one. In many cases, however, you can still accrue subscribers without having to invest a majority of your time in content creation. Sumitha Bhandarkar discusses the launch plan she used to get 1,357 blog readers before publishing her first post.
Do you have a burning question on email marketing? Chances are it’s been answered somewhere before. Kevan Lee answers 10 of email marketing’s most important questions in an knowledgeable post.
As a copywriter, you want to learn from the best. Modern-day copywriters should be taking lessons not only from the current successful copywriters, but ones who have long since made names for themselves. Demian Farnworth presents 13 ideas from copywriting legends.
Is your copywriting strategy not working out for you? Maybe you need some outside advice to put your copy into perspective. Tracy Mallette shares tips from eight content experts on copy that converts.
There are plenty of ways you can use mobile for your business. Your local marketing and reputation management are significantly increased when you employ mobile access. Read this article by Customer Service Guru for full tips.
How useful is mobile PPC to your business goals? If you aren’t entirely sure, you’ll need to know how mobile PPC operates with your customers behind the scenes. Dan Shewan breaks down mobile PPC interactions in a well-written post.
PPC Management | Paid Ads
Do you want to make your Adword report useful to your PPC marketing strategy? Make your reports the way a marketer would. Jeff Allen shares tips on report formatting in this smart post.
If you’re using PPC to get leads, rethink some of your basics before you start running your ads. Overlook these essentials, and you’re bound to get a much lower conversion rate. Sonakshi Babbar highlights nine ways to optimize your PPC landing page.
Search Engine Optimization
Keyword data is out the window, so we’re going to have to make due with other metrics. Luckily, Google Analytics provides a robust variety of reports that can bring insight to our traffic data with the need for keywords. Chuck Price gives us the top eight Google Analytics reports for managing organic SEO.
Optimize your local listings to get organic local traffic. Seems like a no-brainer, right? James Gemmell outlines the steps to get your business on the right track in search in this terrific local post.
If your visitors aren’t sharing your content, you have a serious problem on your hands. The first thing is to ask yourself, what type of emotion am I making my audience feel? Courtney Seiter publishes a powerful article on how our brains decide what to share.
What are you doing with your LinkedIn company page? It’s easy to see LinkedIn is useless in a content marketing sense, but the social tool has within itself tons of potential. Albert Costill reveals eight easy steps to optimizing your company page.
Web Development & Branding
When is the right time to start thinking about branding? The best answer is “right now.” Jeremiah Smith posts a full walkthrough of creating and building a brand for your company in a thorough article.
Web designers, it’s your lucky day! There are tons of free tools for designers to take advantage of, but our friends have compiled the very best for you to use. Juan Pablo Sarmiento unveils 50 freebies for web designers this month.
You know the saying; keep your friends close, and your enemies closer. In the competitive world of marketing, analyze your competition for to take advantage of where they falter. Kalie Moore teaches us how to create a competitive analysis of your rival’s blog.
Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.