Monthly Archives: April 2014

Interactive Marketing Monthly Roundup: April 2014

We’ve nearly come to the end of April! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

The first quarter is finally behind us! Where does your email marketing stand in terms of key performance indicators? Karen Talavera challenges you to aim for three benchmarks that will accelerate your email campaign.

We seem to be steadily improving in our email marketing practices, but what does the near future hold? Bola Awoniyi presents four email practice improvements that will shape the future of marketing.

Copywriting

How effective is your business’s copy? Do you have your copy configuration down to a science? Here are Gregory Ciotti’s scientifically-backed copywriting tips to aid your marketing efforts.

This is for those copywriters who are in a plateau and might benefit from a return to the basics. If you’re in need of a jumpstart, make use of Nikhil Ganotra’s six essential tips for successful copy.

Mobile Advertising

Switching to the mobile platform for the familiar desktop web landscape, might seem a bit jarring, but it is simpler than you think. Allan Bennetto shares eight tips for integrating mobile ads into your marketing campaign.

Beware, webmasters! Just because you incorporate mobile marketing into your strategy, doesn’t mean you’re doing it right. Mark Walsh provides a proper assessment on marketers in the mobile landscape.

PPC Management | Paid Ads

Let’s just say paid search is doing quite well on nearly all fronts. Jessica Lee provides useful insights from paid search Q1 reports in a interesting post.

PPC matters a great deal when it comes to search relevance and traffic. What happens when you combine paid search with organic search? Eminent SEO provides a neat breakdown on both, in a post.

Search Engine Optimization

Backlinks continue to be top currency of organic search results. How do you craft content well enough to attract links? Kev Massey teaches us some useful tips we can practice.

If you need a quick brush up on SEO, learn from the top experts in the field. David McSweeney highlights 11 SEO all stars in a terrific post.

Social Media

If you have a following on Instagram or any other social network, chances are you want it to continue to grow. Brandignity posts tips that can apply across the spectrum of social media for us to learn from.

Facebook is taking a stand against the spam that clutters its news feed. Here is how Facebook is reducing it for its users in this post by Eric Owens and Chris Turitzin.

Web Development & Branding

If you’re in web development, we know you love interesting finds in the web development community. Here are 10+ interesting web development finds from Sam Deering!

When you reach a certain threshold in human memory, an individual tends to only remember what a brand makes them feel. If your branding isn’t emotional, your aren’t getting bookmarked. Rick Sloboda tells us why businesses should get excited about emotional branding.

*BONUS*

It’s time to take your ecommerce revenue to brand new levels! If you don’t think you can improve your web transactions, you’re not thinking outside the box. Osanda Cooray fills us in on the profitable adjustments we can make to our web strategy.

There are always a handful of tools that give us the best return on investment, in terms of marketing. What tools do you recommend using? Justine Voyer shows us the nine tools every marketer should have in their toolbox!

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

Updates on the New Twitter Profile Design

Background

There are more than 241 million monthly active users on Twitter. Over the course of seven years, Twitter has largely kept its design the same, with small iterations here and there. Today, Twitter has gone on to announce a revamped interface for its Twitter users. Profiles are now much more visual in nature, and contain several new features we will get to in the coming sections.

In this article, we’ll give you a short sneak peek on what’s to come for your profile, and how Twitter’s new user features can contribute to your business and marketing strategy.

What does the new Twitter profile consist of?

The new profiles consist of large, inset profile pictures for account owners, as well as header banners that stretch across the top of the page. The background images are no longer customizable, as they are now a part of the profile structure.

There are now three kinds of tweets: Best Tweets, Pinned Tweets, and Filtered Tweets.

Best Tweets: These tweets are the status updates that garnered the most engagement on your page. They are pictured much larger than normal tweets, and are much more greatly emphasized, in general.

Pinned Tweets: Pinned tweets are tweets that you can pin to the top of your timeline. You may want to use this on users who have been supporting your brand, or for a tweet you want to be seen first by new visitors, like a promo code tweet.

Filtered Tweets: When you look at other Twitter streams, you can now choose to view video/image posts, only text, or everything combined.

In addition to the new status types, you get more real estate for content in your stream. This allows you to get more content that you can use to collect ideas for your own site.

How do we use it?

In time, all Twitter users will be moved to the new Twitter profile. As of now, the update is rolling out at a slower pace for current users, while celebrities and new users can get started testing out the new look.

How does this help my business?

Now that the new profiles have larger headers available, businesses can use them to more effectively promote their services. A captivating header photo quickly engages users, easily drawing them into a business’s Twitter stream below.

Furthermore, if you have an engaging tweet, it appears much bigger on the stream. Getting your tweets more engagement allows for new visitors to your page to view them much more quickly.

This is just the beginning for Twitter’s new redesign. We hope to gather more insights as users start making use of the new features!

What do you guys think of Twitter’s new look?  Share your thoughts in the comments below!

The Simple Guide to Creating Great Meta Descriptions

Background on Meta Descriptions

Meta descriptions are HTML attributes that give information on an individual webpage. Google search engines utilize this attribute when data on the page is requested. Even though search engines can generate meta descriptions for pages, webmasters can provide a more compelling description for visitors to engage with. There are also cases where a search engine is unable to automatically generate a description, allowing webmasters to get creative through effective copy.

These HTML tags no longer have a significant impact on search ranking. However, editing meta descriptions have a much greater impact on visitors coming to your page through search engine results pages (SERPs). You can also use targeted keywords to increase your search relevance.

In this guide, we’ll show you how to find your website’s meta description, in addition to tips on crafting it properly.

How to Augment Meta Descriptions

1. Start at your homepage.

2. Right-click on the page. This should bring up a dropdown menu. Click on “View Page Source.”

3. Find the meta description by search for “description.” Use Control + F keys to complete. You should see “<meta name =”description” content=”.

4. Edit the description between the quotes after “content.”

Guidelines to keep in mind when writing your meta description:

- Make sure your description is accurate and relevant to the keywords you include in your data. However, beware of keyword stuffing; search engines keep track of excessive keyword density in descriptions.

- Create a unique meta description for your webpage to engage visitors. You can do this by maintaining an authentic voice throughout your description.

- Have your meta description be a summary of the specific web page. Make sure it is tight and concise.

- Add relevant search terms and keyphrases to your description. Doing this will help increase the position of your search result in the SERPs.

- Keep meta descriptions no longer than 160 characters and no more than 15 to 20 words in all.

- Add a converting call to action if it makes sense for your summary. Ask them to click through to the article or webpage, at the very least.

We hope you enjoyed our simple guide to creating meta descriptions. Could you provide more helpful insight into metadata? Let us know in the comments below!

Top 10 Tools for Conversion Rate Optimization

Believe us when we tell you that everyone wants to get more customers. The more customers you have, the more you profit! However, what if you’ve done everything you can with your website or sales funnel, and have seen little results? In this scenario, it’s time to pull out the conversion tools! There are several tools and web applications that you can use in order to increase your sales.

For you, however, we want you to get the best conversions with your site! To aid you in achieving your business goals, here are our top 10 tools for conversion rate optimization!

Bounce Exchange – Transform visitors that abandon your site into customers with the help of Bounce Exchange. The software tracks all mouse cursor movements of every user, granting you the ability to see where exactly your visitor bounced on the page.

Clicktale – Clicktale grants you both a better experience and better business with its testing tools. Take control of powerful insights, and get an insight look into the journey of every customer on your site.

CrazyEgg – Are you considering a web revamp or website design? Use CrazyEgg in order to get informed about the best ways to improve your site through heatmaps and A/B testing.

Evergage – Evergage personalizes your message for specific visitors in real time. Track users and respond based on individual engagement on your website or application.

Five Second Test – Five Second Test provides landing page optimization for your mockups and wireframes. Employing five second tests allows for deeper understanding in how visitors initially perceive your design.

Mouseflow – Mouseflow lets you record clicks and website analytics to boost conversion, eliminate cart abandonment, and more! Ecommerce and agencies will love using this application.

Optimizely – Optimizely is the A/B testing software that you’ll actually love to use. Make use of various testing tools, including the staple split test, multi-variate testing, and more!

Visual Website Optimizer – Boost your web sales and conversions with Visual Website Optimizer! The app is host to several brilliant features, including behavioral targeting, revenue tracking, and heatmapping technology.

Unbounce – Unbounce enables you to build, publish, and split test landing pages in the blink of an eye. Think of this tool as the CRO tool created with the marketer in mind.

Usabilla – Usabilla sets a new standard for user feedback to better optimize your web presence. Get visual live feedback in addition to instant results to better increase conversion rates.

These are our top 10 CRO tools! How many others do you think deserve a top spot? List them below in the comments section.