We’ve nearly come to the end of April! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!
We hope you enjoy the list of our favorites.
The first quarter is finally behind us! Where does your email marketing stand in terms of key performance indicators? Karen Talavera challenges you to aim for three benchmarks that will accelerate your email campaign.
We seem to be steadily improving in our email marketing practices, but what does the near future hold? Bola Awoniyi presents four email practice improvements that will shape the future of marketing.
How effective is your business’s copy? Do you have your copy configuration down to a science? Here are Gregory Ciotti’s scientifically-backed copywriting tips to aid your marketing efforts.
This is for those copywriters who are in a plateau and might benefit from a return to the basics. If you’re in need of a jumpstart, make use of Nikhil Ganotra’s six essential tips for successful copy.
Switching to the mobile platform for the familiar desktop web landscape, might seem a bit jarring, but it is simpler than you think. Allan Bennetto shares eight tips for integrating mobile ads into your marketing campaign.
Beware, webmasters! Just because you incorporate mobile marketing into your strategy, doesn’t mean you’re doing it right. Mark Walsh provides a proper assessment on marketers in the mobile landscape.
PPC Management | Paid Ads
Let’s just say paid search is doing quite well on nearly all fronts. Jessica Lee provides useful insights from paid search Q1 reports in a interesting post.
PPC matters a great deal when it comes to search relevance and traffic. What happens when you combine paid search with organic search? Eminent SEO provides a neat breakdown on both, in a post.
Search Engine Optimization
Backlinks continue to be top currency of organic search results. How do you craft content well enough to attract links? Kev Massey teaches us some useful tips we can practice.
If you need a quick brush up on SEO, learn from the top experts in the field. David McSweeney highlights 11 SEO all stars in a terrific post.
If you have a following on Instagram or any other social network, chances are you want it to continue to grow. Brandignity posts tips that can apply across the spectrum of social media for us to learn from.
Facebook is taking a stand against the spam that clutters its news feed. Here is how Facebook is reducing it for its users in this post by Eric Owens and Chris Turitzin.
Web Development & Branding
If you’re in web development, we know you love interesting finds in the web development community. Here are 10+ interesting web development finds from Sam Deering!
When you reach a certain threshold in human memory, an individual tends to only remember what a brand makes them feel. If your branding isn’t emotional, your aren’t getting bookmarked. Rick Sloboda tells us why businesses should get excited about emotional branding.
It’s time to take your ecommerce revenue to brand new levels! If you don’t think you can improve your web transactions, you’re not thinking outside the box. Osanda Cooray fills us in on the profitable adjustments we can make to our web strategy.
There are always a handful of tools that give us the best return on investment, in terms of marketing. What tools do you recommend using? Justine Voyer shows us the nine tools every marketer should have in their toolbox!
Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.