Monthly Archives: June 2014

Interactive Marketing Roundup: June 2014

We’ve nearly come to the end of June! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

Get your email marketing done right! Kara Trivunovic shares three myths of email promotion that you can use for your business.

Don’t leave your sales up to chance; master the call-to-action! Gracie Stewart provides four tips to getting your purchase pitch noticed.

Copywriting

As a copywriter, there are certain liberties you get to take with your copy. Karri Stover presents seven reasons copywriters must be shameless.

The power to have your words spread like wildfire must be cultivated, Demian Farnworth writes a formula copywriters can use to master any social network.

Mobile Advertising

Mobile ads are soon to reach a new platform! Varun Rustomji writes about a mobile ad startup’s support for new wearable tech in a post.

Always be mindful of the mobile design; it’s how people will end up viewing your content on the mobile device! MDG Advertising release a guide to mobile first design.

PPC Management | Paid Ads

Learn the implications of negative keywords in PPC campaigns. Tommy Landry shares the master list of negative keywords in an article.

Does Google Plus have an effect on PPC performance? Francis Shovlin gives us an answer in this informative article.

Social Media

Tired of having difficulties monitoring your social media? Chris Ducker shares 10 tools to make your marketing a whole lot easier!

When a business faces a social media crisis, don’t think it can’t happen to you. Gil Allouche posts his tips to avoiding a social media disaster.

Web Development and Branding

As it stands, the homepage is looking more and more unnecessary. Emma Tzeng asks if companies still need a homepage.

Having trouble keeping visitors on your site? Here are eight ways you can optimize your WordPress site for the better from Shannon Smith.

Search Engine Optimization

You might think that SEO and social media are two different entities, but in reality, they both contribute extremely to one another. Paudy Heal details the importance of social media to the world of search.

Don’t forget to stop by some of the top experts in SEO during the SEO Summit 2014! Cheryl Golangco points a few of them out.

*BONUS*

Not everyone is as well-versed as a seasoned, experienced developer. Here are some helpful resources to learn mobile responsive design from Rachael Fishman.

Do you think you have offshore software development figured out? Think again as Jawad Khan presents the top seven myths regarding when you outsource your development.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

10 Tips to Using Google Plus

If you’re looking to jumpstart your social media strategy on get on the map with Google at the same time, there’s no better choice than Google Plus. It’s a platform this is extremely versatile, allowing for video calls, groups, communities, and more! When comparing it to Facebook, it’s easy to see that Google Plus is a more intimate environment, whereas the former is quite open in where your content goes.

We cannot stress enough the importance of Google Plus; using it strengthens your social relevance, your visibility in the search engines, and allows for a deep level of communication between you and your audience. Best of all, you don’t have to be an expert on the platform. Knowing a few basic tips can be all you need to get started!

Here are 10 tips to using Google Plus:

1. Use hashtags – Hashtags here are used the same way as in any other social network. Tagging your content allows you to reach more people, so make sure your tags are relevant and specific to your brand.

2. Conduct Hangouts – Connect with followers through video or audio with Google Hangouts! There you can have real-time discussions on topics pertinent to you.

3. Post content to Google Plus – Posting valuable content on Google Plus is an excellent way to engage your followers. It also helps drive traffic to your website.

4. Manage your circles – It’s easy to put everyone in one big circle, but much more effective to segment your followers. Depending on their interests and disciplines, you can send customized content to your various circles.

5. Create a community – Another great way to connect with your audience, and have people you know cooperate with new, like-minded people every day is by starting a community page. People from all over the world can gather to talk and add value on one or more topics.

6. Share other users’ content – Don’t be a self-promoter. The majority of the time, you should share other users’ content through a +1 or a simple repost on your page.

7. Customize your profile – Add a fun header to your page. Select a custom URL. Write a compelling message in the “About” section. All of these aspects build an identity for your page.

8. Monitor your analytics – Google has now brought analytics to Google Plus in the form of Google Insights reports. Keep track of how well you are interacting and communicating with your followers.

9. Format your text – If you want your posts to get more visibility, try using these formatting tips to stand out. Bold, italics, and numbered lists are smart ways to capture attention.

10. Write interesting headlines – You can also write articles on Google Plus. However, don’t think you can get away with neglecting a headline — write titles that attract views.

We hope you liked our 10 tips to using Google Plus! If any other tips come to mind, let us know in the comments below.

Update From the Web: Google Panda 4.0

Background

Google has always been known to update its search engine in service of regular search users and to decrease the chance of low quality content making its way to the top of the search results. From removing keyword data to penalizing sites that don’t abide by the search engine’s rules, Google updates have always aimed to level the playing field and reward webmasters who provide useful information to visitors.

The Google Team is continually innovating on its search engine in order to improve its search results as a whole.

What does the Google Panda 4.0 update consist of?

In a nutshell, the new Panda update makes adjustments to the the authority of certain types of content. The update makes note of how unique content is and how much value (actual content of the words) it contains. Thin content that is relevant can still be penalized. Bigger sites have a habit of scraping the surface on a topic — to achieve higher rankings these days, the content has to be original and fleshed out.

As of now, sites that are relevant and go in-depth with topical content benefit the most from this update. More generic sites with little specificity are going to be easily outranked by smaller sites, regardless of the level of engagement a generic site may attract.

Another aspect of this update is that it makes note of how well the site structures its content. It’s long been acknowledged that site navigation plays a large part in search optimization (this update just further makes that clear).

How does this help my business?

Google Panda allows you to much more easily rank for your targeted keywords. There are a lot of bigger sites with a higher density of pages than smaller business webpages. However, if their content is of low quality, there’s a good chance they’ll be deranked. This will allow for much more value-driven sites to achieve the top spot, regardless of the number of backlinks pointing to the site.

You can now get to work on in-depth content instead of guessing whether or not your site is going to be ranked effectively. Go and create valuable content, and Google will reward you!

Best Practices for Google Panda

- Create high quality content under a specific topic.

- Provide value in every piece of content (be original, unique, etc.).

- Become an authority for a specific niche.

We hope you enjoyed our update on Google Panda 4.0! What other insights did you gather from the Google Panda release? Let us know in the comments section below.

How to Optimize Your Local Website

When crafting a local website, there are a lot of things you must take into consideration. Where are you located? Do you want customers to see your physical location or just know that it is relevant to their area? How much local information should you let your customers see? Taking the time to answers these questions will massively benefit your local marketing strategy.

In this post, we’ll walkthrough the top ways to optimize your website for local marketing and why they’re important. Don’t worry, it’s much simpler than you think!

What is Local SEO?

Local search engine optimization is configuration of your website to be made more locally relevant in the search engines. If you have a physical address and other local data on your business, Google and other domains categorize it and rank your site based on location.

It’s simply SEO for the local business owner.

How do we optimize our website?

There are many ways that you can optimize your website. You can:

- Upload your address to your website, including your local phone number and zip code.

- Conduct Schema Markup on your address to help it stand out on the web.

- Submit your site to local directories (Google Maps, Google+ Local, Hotfrog, etc.).

- Insert your targeted keywords into meta-descriptions and Title tags.

- Emphasize the City and State in your keywords.

- Create location-based content that is relevant to your audience.

Doing all of these significantly increases your chances of getting more highly ranked in search engines.

How does this help my business?

When new potential customers arrive in your city for the first time, where do you want them to go? Would you rather them go to a much better competitor or your places of establishment? Chances are you want them knocking down your door, but your odds of landing those visitors are significantly higher when you optimize for local search.

Think from the perspective of the customers. If they are looking for a local restaurant or bike shop, all they have to do is search for your niche in their mobile device and pick the highest rated or most locally optimized option.

Once you have this down, you should be ready to receive your local customers!

What do you think of local SEO? Any big pieces we may have missed?  Share your thoughts in the comments below!