Monthly Archives: July 2014

Interactive Marketing Monthly Roundup: July 2014

We’ve nearly come to the end of July! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

Don’t purchase an email list and think subscribers won’t notice! John from MailChimp points out why this practice is ultimately a lose-lose situation.

Amazon has some of the best email campaigns out there today! Janet Aronica points out some of the top five pointers when can learn from their email setup.

Copywriting

Do you need more copywriting tips than you can shake a stick at? Henneke Duistermaat shares seventeen do’s and don’ts to evaluate our copy.

Take a quick look at how Amanda Palmer does copywriting in this analysis by Julia McCoy!

Mobile Advertising

The market is heavily shifting towards the mobile device! Melissa Hoffman shares her thoughts as well as an infographic on this upcoming trend!

What drives the most ad clicks to a given website? In this look at mobile ads, we figure out the answer from Greg Sterling.

PPC Management | Paid Ads

This article on seasonal education traffic is a good example for how you approach long- and short- term trends. Jeff Baum gives us a simple rundown to replicate.

It’s quite easy for any new webmaster to run AdWords! Here’s why that may not be such a good idea, Read the rest of this article by Jon Rognerud.

Social Media

Push your social media influence further with the help of LinkedIn Publisher! Viveka von Rosen us  through the process of getting on the platform.

Learn the five most shocking social media facts that will change the way you approach the medium. Neil Patel shares the list.

Web Development and Branding

For you ecommerce folks, make sure your backend is in tip-top shape. Jimmy Rodriguez hands us five web development tips for increasing our online sales.

When you start a company, it’s imperative to set up your brand message from the get-go. Adam Vowles tells us why.

Search Engine Optimization

SEO has evolved significantly over the past decade. Eric Schiffer jumps right into the insights in his post.

Do you want to learn the secret of how Google rates websites? Jamie Ashbrook gives us a rundown of the process in an easy-to-remember acronym.

*BONUS*

Take lessons from some of the greatest referral programs on the web. Visakan Veerasamy posts an epic list of the top 47 referral programs.

Why is inbound marketing better than outbound marketing? Let’s see why when we read Zac Gregg’s timely post.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

Top 5 Tools for Content Marketing

Content marketing isn’t as easy as simply writing up content. It requires you gather the best ideas in order to craft something your audience finds knowledgable. Above all, your content has to be relevant, give value, and capture attention. In addition to that, you have to distribute it so that it’s able to travel far beyond the regular bounds of your audience.

Some of the best ways to generate content is by using the tools available to you online. Some are focus on the discovery of content — others on the craft. Some perform both of these tasks and more!

Which tools do you use to generate, distribute, and discover ideas for your content?

Today’s post will highlight the top five tools you should be using for content marketing. Are you ready?

1. Percolate - Breakdown each step of the content marketing phase with, Percolate! The platform is your one-stop shop to finding, sourcing, and creating quality content for your audience.

2. PaperShare - Transform your content into customers with PaperShare! Collect leads, share content, and update your content in real-time, all from this robust platform.

3. Feedly - Where do you keep track of all of your top feeds? Feedly is the best tool out there to make sure your favorite content libraries are kept in one place.

4. Quora - When you have questions, Quora has the answers! Not only that, but it’s a great way to see what customers in your target market are saying about the solutions they want handled. Join the community to learn more!

5. Inbound.org - Looking for another community that shares new content on a daily basis? Check out Inbound.org, a place for the very best inbound marketers come together to share their insights through articles, videos, infographics, and more!

Which one of these top 5 content marketing tools do you enjoy using for content? Let us know in the comments below.

Learn the Future of Email Marketing from Five Experts

As we delve more and more into the future of our inbound marketing practices, we’re finding out some astonishing results. You would think that email opens would drop as other competing devices rise up in relevance. The truth is that not only does the email open rate increase, but more clicks of those emails are spread out through the devices. This shift towards mobile has been incredible to see, and this will only continue as time goes on.

Email marketing has shifted accordingly in order to cope the change — more succinct email messaging, email tracking applications, and so on. What we’ve found is that while the email medium itself is largely unchanged, the practices surrounding it have evolved. This aspect is where you want to become knowledgeable as a webmaster.

We’ve collected the top five experts in the industry you can read and emulate to get a sense of where email marketing is going. Stay relevant by checking them out daily!

Here they are, in no particular order:

1. Chad White of Email Marketing Rules – As the author of “Email Marketing Rules,” Chad keeps you updated on everything you need to stand apart from your competitors. Deliver a campaign your readers will never forget with what you’ll learn here!

2. Mitch Tarr of ZinMarketing – CEO of email marketing agency, ZinMarketing, Inc., Mitch Tarr is heavy on his blog content, delivering insights on email and social media integration, in addition to job-specific email marketing techniques.

3. Scott Cohen of Scott Writes Everything – Scott Cohen is the Vice President of Marketing at the Inbox Group. Scott’s blog is a terrific resource to keep yourself informed on the latest email marketing practices for your business.

4. Simm Jenkins of BrightWave – Simm Jenkins is the CEO of BrightWave. On his blog, Simm and his experienced team share their insights on the latest email marketing news.

5. Mark Brownlow of Email Marketing Reports – Mark Brownlow, dubbed as “The Oracle of Email,” is one of the biggest names in the industry. His blog, Email-Marketing-Reports.com, is one of the most critical resources for email marketers to learn from.

How do you stay on top of the future of email marketing? Name off some other blogs to keep our readers in the loop.

How to Create a Contact Us Page

Every website has a contact page. It’s one of the best ways for customers to keep in touch with your business. A lot of websites either have a really bare contact page or one that has too much information likely irrelevant to site visitors. How can you make a contact page worth going to?

In this post, we’ve included the top five points you need to create a good contact page. We hope you find something that you can take from this post and incorporate into your own page!

1. Enter your address details.

If you’re a local business, having your local address on your contact page is one of the best ways to both rank highly in a local Google search and attract nearby customers. It also builds trust in the customer’s mind by having your online website be connected to a brick-and-mortar building.

2. Include pictures to increase engagement.

Do you want to engage your audience on a much deeper level? Include pictures of you, your team, or your place of business to cement the identity of your company in the visitors’ minds.

3. Insert social media links.

Keep your social media links on your contact page. Although you can keep icons in the footer of your website, keeping every avenue of contact in the same place keeps your site organized.

4. Make the design aligned with the rest of your site.

This is more a design choice, but overall, it’s better to have your contact form be similarly designed with the rest of your site. If your site is bare, don’t stuff your contact page — if your site is filled with content, don’t skimp on the contact page (unless it’s too distracting).

5. Emphasize key members of your company.

Remember what we said about including pictures of your team? Highlight important members to give visitors an idea of who they could potentially get in contact with.

*BONUS* Include a contact form.

This is the most obvious aspect of creating a contact page, but can often be neglected. Not everyone may want to send a direct email or use an email client; install a standard form to ease the process of communication on your site.

Top 10 SEO Experts

Information on SEO is everywhere these days. You have multiple resources to choose from to learn all about ranking properly in the search engines, finding the best keywords for your site, optimizing your website, and so on. However, what if you’re looking for the latest and greatest insights on search?

To help with that, we’ve gathered the top 10 SEO experts (in no particular order) for you to learn from. Be sure to search these guys up on Google to find their content!

1. Mike Blumenthal – Mike Blumenthal is one of the greatest experts in local SEO. Come to him for the latest insights on Google-related updates.

2. Rand Fishkin – As former Moz CEO, Rand Fishkin contributes great insights into the realm of SEO in numerous digital publications. Check out the book he co-authored, the Art of SEO.

3. Matthew Barby – Matthew Barby is known for his smart insights and content-based SEO strategies. As a columnist and speaker, his insights can be found in some of the top sites for search.

4. Phil Rozek – Do you want better insights into local visibility? Ask Phil Rozek for advice as he breaks down useful tips to locally optimize your website.

5. Glen Allsopp – Glen Allsopp is the creator of ViperChill, a massively valuable SEO blog that delivers tips and info products on search. Take a look around and you’ll learn quite a bit.

6. Matt Cutts – Matt Cutts is the king of explanatory Google Search videos. He has hundreds of videos offering advice to beginners just like you.

7. Eric Enge – Eric Enge is another industry heavyweight who is very knowledgeable on SEO. His blog, Stone Temple Consulting, gives a great perspective on the space.

8. Aaron Wall – Aaron Wall is the founder of SEOBook. His blog has tons of insight into the search landscape and offers the #1 SEO training program.

9. Barry Schwartz – For more than five years, Barry Schwartz has covered news involving everything search. He also heads up a video cast called the Weekly Search Buzz.

10. Danny Sullivan – Danny Sullivan has been learning how search engines work for more than 20 years. Check out his blog Daggle, for more insight into his learnings.

Feel free to let us know if you enjoyed our top 10 experts, as well as if you know of any others we may have missed!