Monthly Archives: August 2014

Interactive Marketing Monthly Roundup: August 2014

We’ve nearly come to the end of August here on First Source Interactive! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

You can’t keep a good outreach message down! Learn from Tadeusz Szewczyk as he takes us through the proper way to reach out to bloggers.

Do your AB testing with the frequency of marketers on Barack Obama’s political campaign! Marcus Taylor demonstrates the proper way to test your emails.

Copywriting

If you’ve never heard of growth hacker copywriting, you certainly have now! Jasmine Henry gives us a brief overview on how hackers are writing copy with growth in mind.

Make your interface copy operable and helpful for your application users. John Zeratsky offers five principles for smart interface copywriting.

Mobile Advertising

The mobile world is coming to a head — this is the new landscape for the web, and it’s here to stay. Mike Paynton presents six reasons why your site needs mobile optimization.

What does the Facebook Audience Network mean for mobile advertising? Jennifer Wise looks into how Facebook can provide better for mobile advertisers and publishers in a post.

PPC Management | Paid Ads

Before you launch your paid advertising campaigns, you need to know how to optimize them. Tom Andrews shows us a step-by-step guide to create the best PPC advertising for your website.

Jennifer Johnston puts together a terrific beginner’s guide to overcoming the challenges of paid-per-click advertising. Have a look to see for yourself!

Social Media

If you think you know everything about social media, think again! Kevin Allen share’s Mainstreethost’s infographic on 10 things you didn’t know about social media.

Looking for a top social media strategy to model yours after? Rob Petersen shows how 10 lessons from Walmart’s social strategy can impact your marketing.

Web Development and Branding

Design is about more than what you can fit on a page; it’s also about how you can make a site visitor feel through presentation. Ronny Shukla expounds upon minimalist web design in his article.

Are you looking to spread your business’s influence far and wide? Try your hand at personal branding with advice from Amy Hagerup.

Search Engine Optimization

Here’s everything you need to know about Google’s Rich Snippets algorithm from AJ Kohn with smart examples to compliment each point!

There are many ways to drive results to improve your SEO. Daniel Faggella lists three simple ways to utilize email to rank better.

*BONUS*

In order to create the best content, you have to understand why that content works. Understand the psychology of content with insights by Ed Owen.

One of the most important goals of any company is to bring in new clients. Pavel Grabowski shows us 25 lead generation strategies for SEO companies to use.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

Update on Bing: Conversational Search

Background on Bing

Bing is a search engine created by Microsoft in 2009. While a lot of the limelight has fallen on Google (Google holds 67.6% of the market share, while Bing holds only 18.7%), Bing is still a worthy tool in which customers perform searches and discover content. The search engine currently powers Yahoo! Search, allowing you for a much greater network for you to gain exposure. It is similar to most other search engines, as it covers news, lifestyle, business, and other significant topics.

Bing also places emphasis on social signals from within your network. The search engine even has a feature called “Sidebar,” enabling you to search your social networks for content relevant to your search terms.

Now, Bing is proud to announce it’s latest update, Conversational Search. In this post, we’ll delve a bit deeper into the update and the implications this has for your business.

What does Bing’s latest update consist of?

In Bing’s Conversational Search, the search engine allows you to maintain the context of your initial search in subsequent search queries. This is similar in a sense to how Google incorporates semantic search. They both allow for more human, conversational capabilities regarding finding information and showing up for relevant search terms.

This is Microsoft’s latest initiative to integrate aspects similar to Facebook’s Graph Search and Google’s Knowledge Graph. While it’s a small update, but it clearly sets the foundation for the direction where Bing and the rest of the search industry is headed.

How does this help my business?

As a result of Bing’s latest update, you have a better idea of how customers are going to find your business. It forces you to focus exactly on what the customer is looking for and what relevant searches you can pinpoint that get your that much closer to your ideal audience

We hope you enjoyed our update on Bing’s latest update! What other insights did you gather from the Bing update release? Let us know in the comments section below.

How to Add Social Media Links to Your Web Page

Background on Social Media Links

Social media is one of the main ways we communicate with our customers online, as well as with each other. There’s a reason that this is the normally the case. It is one of the fastest ways to establish contact between two parties. No matter where you are, as long as your business has an active account, a customer can always reach you. This is why it’s imperative to have social media links on your website.

Another reason to have social media links on your site is the SEO significance. Search engines do indeed take into account social media in rankings. Furthermore, most social accounts generate relevant content. If search engine bots crawl your social profile and it’s relevant, there’s no question it will be listed along other content in search results pages.

Social media also generates a lot of traffic if used correctly. If you can consistently provide content that is valuable, and freely interact with your followers (engaging them on many levels), you get a significant boost in your site activity.

In this short guide, we’ll show you how to add social media links to the sidebar or footer of your site.

How to Add Social Media Links to Your Website

1. Go to your social media pages (Facebook, Twitter, and Google Plus are the most common).

2. Copy the URL of your page from the address bar.

3. Go to your content management system or simply the backend of your site. You can usually access this from a “Settings” menu or (as in the case of WordPress) the “Appearance” menu (from there, you can access your Widgets).

4. Add the code below to your sidebar or footer widget of your site:

<a href=”Social media link address”>Name of social media platform</a>

5. Save the newly inserted code into your backend, and you’re done!

Let us know which social media links you use for your website in our comments section below!

Top 10 Local Marketing Tips

Local marketing doesn’t have to be a challenge; there are lots of ways you can get your business visible on the search engines. Most people like using paid ads. Others like to emphasize the area by which they perform their business. In reality, every strategy is a good strategy in our books. To help local business owners out a bit more, we’re compiling a top 10 list of the top local marketing tips.

Use them wisely, and we hope they’re of use in your business marketing!

1. Ask your happy customers to write a review.

This shouldn’t take much effort if you’re a business that provides a valuable service to customers. Ask you most certainly will receive.

2. Create content for local customers.

Don’t paint everyone in the same color; your customers are different. Make sure wherever they are, you have content made especially for them.

3. Submit your site to local directories.

This goes without saying. Head to the ones that are popular and well-known (Yelp).

4. Insert local information on your website.

Make sure your business’s physical address is prominent at the bottom of your website and your contact page. Google keeps track of this.

5. Do research on local keywords.

Your local keywords are to be heavily researched if you want the top spots in the SERPs. Use Google Keyword Planner for more assistance.

6. Use Pinterest Place Pins.

Pinterest now has locally optimized pin placements so that your business can stand out on a local search. Take advantage by implementing Place Pins!

7. Make use of a local phone number.

The more local your business is, the better. This way, customers get more localized results, and you’re more likely to show up for their search queries.

8. Participate in Google Click-to-Call.

Simply put, make it easier for your customers to contact you. This is also another indicator of local relevancy.

9. Mobile-optimize your website.

Local business customers are more than likely to be mobile users as well. Get your site visible on a smartphone.

10. Add your city and state to your website’s title tags.

If you’re targeting your home base, put the location in the title tags. Search engines put a lot of emphasis on these if you’re a local business.

What did you think of our local marketing tips? Let us know in the comments if you have additional advice or insight on this topic.