Interactive Marketing Monthly Roundup: August 2014

We’ve nearly come to the end of August here on First Source Interactive! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

You can’t keep a good outreach message down! Learn from Tadeusz Szewczyk as he takes us through the proper way to reach out to bloggers.

Do your AB testing with the frequency of marketers on Barack Obama’s political campaign! Marcus Taylor demonstrates the proper way to test your emails.


If you’ve never heard of growth hacker copywriting, you certainly have now! Jasmine Henry gives us a brief overview on how hackers are writing copy with growth in mind.

Make your interface copy operable and helpful for your application users. John Zeratsky offers five principles for smart interface copywriting.

Mobile Advertising

The mobile world is coming to a head — this is the new landscape for the web, and it’s here to stay. Mike Paynton presents six reasons why your site needs mobile optimization.

What does the Facebook Audience Network mean for mobile advertising? Jennifer Wise looks into how Facebook can provide better for mobile advertisers and publishers in a post.

PPC Management | Paid Ads

Before you launch your paid advertising campaigns, you need to know how to optimize them. Tom Andrews shows us a step-by-step guide to create the best PPC advertising for your website.

Jennifer Johnston puts together a terrific beginner’s guide to overcoming the challenges of paid-per-click advertising. Have a look to see for yourself!

Social Media

If you think you know everything about social media, think again! Kevin Allen share’s Mainstreethost’s infographic on 10 things you didn’t know about social media.

Looking for a top social media strategy to model yours after? Rob Petersen shows how 10 lessons from Walmart’s social strategy can impact your marketing.

Web Development and Branding

Design is about more than what you can fit on a page; it’s also about how you can make a site visitor feel through presentation. Ronny Shukla expounds upon minimalist web design in his article.

Are you looking to spread your business’s influence far and wide? Try your hand at personal branding with advice from Amy Hagerup.

Search Engine Optimization

Here’s everything you need to know about Google’s Rich Snippets algorithm from AJ Kohn with smart examples to compliment each point!

There are many ways to drive results to improve your SEO. Daniel Faggella lists three simple ways to utilize email to rank better.


In order to create the best content, you have to understand why that content works. Understand the psychology of content with insights by Ed Owen.

One of the most important goals of any company is to bring in new clients. Pavel Grabowski shows us 25 lead generation strategies for SEO companies to use.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

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