Monthly Archives: September 2014

Interactive Marketing Monthly Roundup: September 2014

We’ve nearly come to the end of September here on First Source Interactive! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

We sometimes forget that the other person on the end of our email is a human being who values their time. Alex Ivanovs posts five tips for your cold emailing practices.

To grow a following, you’ll certainly need to know how to build a simple email list (even if it doesn’t quite yet have the potential to reach thousands on a daily basis!). George Teiosanu presents more than 68 email marketing tactics for you to test out.

Copywriting

When you pitch your copy to a client, it doesn’t always goes as planned. Aaron Orendorff shares five lessons he learned from a failed copywriting pitch.

This is the ‘how-to’ book you need to read to learn how to craft compelling copy. The folks at Copyblogger release this free ebook for your education.

Mobile Advertising

Remember Twitter’s Tailored Audiences? The folks over at Twitter have added some interesting new features for advertisers to play around in today’s post presented by Kelton Lynn!

Mobile apps and advertising face many of the same obstacles. For example, not only are you competing for customers, but ad networks are competing for YOU. The CodeFuel Staff show us the top five obstacles developers face in this regard.

PPC Management | Paid Ads

Every PPC campaign needs a good structure in order to accurately read the results. Sam Owen talks about ad campaign structure and segmentation in a post.

Want to learn how to make the best PPC campaigns for your business? Dennis van der Heijden goes into detail on how to create them in a smart post.

Social Media

Your social media brand has the potential to stand out amongst your competitors. Be proactive by employing four key strategies to boost your brand by Katie Leimkuehler.

Don’t use each social network in exactly the same way. Think of your engagements as network-specific and you should see massive improvements. Michael Nelson shares a useful infographic for us to learn from.

Web Development and Branding

You have a brand; congratulations! Now how do you convey to your audience in the right way? Donna Merrill offers sound suggestions on marketing your company’s brand through blogging.

Here are 15 awesome web development tools for developers brought to you by MangoMedia.com!

Search Engine Optimization

Manual link penalties have increased in frequency in the past few years. If you’ve been on the unfortunate end of a penalty, you’ll want to get rid of it as soon as possible. Nick Fettiplace shares his best practice to removing a penalty.

In a coming world of increasingly visual content, SEO still applies. Images and videos must be optimized for search in the future. Apu Gupta teaches us how to combine visual content and search in this post.

*BONUS*

Conducting email outreach is not only a matter of skill, but also persistence. Even if your prospect’s email address isn’t right the first time, that doesn’t mean it won’t be right the tenth! Ross Hudgens gives us 10 outreach best practices that separate success from failure.

Kristy Bernales provides six web design tips to help your small business! Enjoy incorporating them into your site.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

Mobile News RoundUp

Mobile is making huge waves on the web and in our increasingly connected world. Mobile websites, apps, content, and more are just a few of the latest media we consume via our smartphones. This all affects the way we use our devices, as marketers and advertisers study this data to bring us more relevant deals and communication.

To get you up to speed on the mobile marketing world, here are five of the most interesting pieces of mobile news we’ve found today. This should be a quick read, but you stand to learn quite a bit!

Let’s not keep you waiting any longer! Here are the top five articles in our Mobile News Roundup:

Facebook Now Reaches 100 Million in Africa - Facebook reaches new heights in Africa thanks in no small part to the mobile penetration into the market. Get a good look on the reasons for this drastic accomplishment.

5 Tips for Perfecting Mobile Marketing – There is never a one-size-fits-all solution to marketing on the mobile device. Here are the most up-to-date tips on gaining attention in this article from Forbes.

Mobile Boosts Email Deliverability – It seems that mobile is improving some of our most seemingly archaic mediums (such as email). However, will it last? Find out right here.

For Mobile Marketers, The More Crowded The Better – The closer mobile users are, the better it is for marketers. This isn’t marketing magic, but it has to do with location-based advertising. Learn more by reading the post.

The Future of Mobile Marketing Knows What You Want to Buy – Mobile is evolving to do even greater activities than you would imagine. Learn how it uses location and other data metrics so mobile applications can predict what your customers want to buy.

What do you think about the future of mobile marketing? Leave your comments below!

How to Add Google Publisher Markup to Your Site

As we all know, Google Authorship has recently been dropped by Google as a search indicator. The function formerly allowed for authors to have their Google Plus Profiles emphasized alongside their written online content. It was also supposed to be a positive notification to the search engines that you’re a verified author and producing approved content. However, for whatever reason, Google has pulled the plug. However, Publisher Markup is still in use, offering massive SEO benefits and visibility to your website.

Background on Google Publisher

Google Publisher Markup acts in a similar manner than Google Authorship, except it focuses on your entire site rather than individual blog posts. If you have a brand or business that you want to get more reputation, implementing Publisher markup is a smart first step.

Before we get started in implementing the markup, here are a couple of things you should consider:

1. Do you have a fully functional Google Plus Business Page?

Is there enough content on the page to verify it as a resource? The information must be included in order to build trust and establish your brand.

2. Do you consistently publish content on your Page?

Without content, it’s harder to get verified. Demonstrate to Google that you’re constantly providing value to potential customers.

With those things out of the way, we can get started in our linking process.

How to Install Google Publisher Markup

Step 1. Save the Google Plus code snippet within your website (either in your site’s footer or sidebar next to your other social media links). For example:

“<a href=”https://plus.google.com/[yourpageID]” rel=”publisher”>Find us on Google+</a>”

Make sure you replace “yourpageID” with your actual ID. In our case, the page ID would be, +Firstsourceinteractive.” You can grab this from the address bar when you navigate to your Google Plus Page.

Step 2. Once that is complete, go to the “About” tab and head down to the “Links” section. There, you should see a way to add your website (linking it to the Google Plus Page).

Step 3. After completing the last step, it should show up in a few weeks. Be sure to add Photos, Hours of Operation (if you have a physical location), and Phone Number. You want to fill in your information as much as possible in order to increase the likeliness Google switches on Authorship for your site.

Remember that you won’t have your Publisher Markup added right away. Be patient, continue to deliver good content via your website and Google Plus Page, and you’ll be showing up in the search engines in no time!

We hope you enjoyed this post. Let us know if you have any questions on implementation!

Top 10 Conversion Optimization Blogs

There are several ways to get more customers to your business. You can either bring more of them to your online storefront, or you can convert your existing level of website visitors at higher rates. The first option is a no-brainer, but what about the second? It seems a lot trickier to extent when you think about it. If you want to convert more of your visitors, there’s really only one way to go about doing so: you have to test and optimize your website!

You can learn how to optimize your website from a variety of sources including videos, podcasts, and even paid conversion experts. One of the best ways we’ve found to learn is through expert bloggers who share free advice online. There are a massive number of blogs that you can read through to gain insight in conversion optimization.

To get you on the right path to increasing your conversions, here are the top 10 CRO blogs you should read.

1. ContentVerve - While this blog doesn’t update as much as it used to, ContentVerve still packs some of the best CRO tips around. Read through Michael Aagaard’s archives for more free information!

2. Convert - The Convert blog is written by the team at Convert, a company dedicated to improving conversion rates for agencies and ecommerce.

3. ConversionSense – When you get the time, check out ConversionSense, the conversion blog from the Rejoiner team. If you’re interested in learning about ecommerce conversion, this is the blog for you!

4. Conversion Rate Experts – The Conversion Rate Experts help you turn clicks into customers! Read the team’s free articles for a crash course in conversion.

5. ConversionXL - Peep Laja runs the ConversionXL blog for marketers. Get two blog posts a week on some of the most in-depth concepts on testing.

6. The Daily Egg – You’re about to get the best A/B testing tips around! The Daily Egg posts interviews, case studies, and more with conversion in mind.

7. WiderFunnel - The WiderFunnel makes website optimization easier. Read the company’s articles on work life, conversion, and optimization.

8. Wingify – Wingify’s blog is strictly for conversion ninjas. Sign up for the newsletter for new testing ideas, strategies, and more!

9. Unbounce - You don’t have to let your visitors bounce from your blog anymore! The Unbounce blog contains a gold mine of tips and resources for you to gain knowledge with.

10. WhichTestWon - WhichTestWon is your unbiased resource for marketers who love testing. Peruse through the surveys, webcasts, and articles for smart conclusions on CRO.

We hope you enjoyed our top 10 list for this week. Let us know if you have any other conversion blogs our audience shouldn’t miss!