Interactive Marketing Monthly Roundup: September 2014

We’ve nearly come to the end of September here on First Source Interactive! You know what that means; it’s time for our monthly roundup of marketing articles that we’ve gathered from across the web!

We hope you enjoy the list of our favorites.

Email Marketing

We sometimes forget that the other person on the end of our email is a human being who values their time. Alex Ivanovs posts five tips for your cold emailing practices.

To grow a following, you’ll certainly need to know how to build a simple email list (even if it doesn’t quite yet have the potential to reach thousands on a daily basis!). George Teiosanu presents more than 68 email marketing tactics for you to test out.

Copywriting

When you pitch your copy to a client, it doesn’t always goes as planned. Aaron Orendorff shares five lessons he learned from a failed copywriting pitch.

This is the ‘how-to’ book you need to read to learn how to craft compelling copy. The folks at Copyblogger release this free ebook for your education.

Mobile Advertising

Remember Twitter’s Tailored Audiences? The folks over at Twitter have added some interesting new features for advertisers to play around in today’s post presented by Kelton Lynn!

Mobile apps and advertising face many of the same obstacles. For example, not only are you competing for customers, but ad networks are competing for YOU. The CodeFuel Staff show us the top five obstacles developers face in this regard.

PPC Management | Paid Ads

Every PPC campaign needs a good structure in order to accurately read the results. Sam Owen talks about ad campaign structure and segmentation in a post.

Want to learn how to make the best PPC campaigns for your business? Dennis van der Heijden goes into detail on how to create them in a smart post.

Social Media

Your social media brand has the potential to stand out amongst your competitors. Be proactive by employing four key strategies to boost your brand by Katie Leimkuehler.

Don’t use each social network in exactly the same way. Think of your engagements as network-specific and you should see massive improvements. Michael Nelson shares a useful infographic for us to learn from.

Web Development and Branding

You have a brand; congratulations! Now how do you convey to your audience in the right way? Donna Merrill offers sound suggestions on marketing your company’s brand through blogging.

Here are 15 awesome web development tools for developers brought to you by MangoMedia.com!

Search Engine Optimization

Manual link penalties have increased in frequency in the past few years. If you’ve been on the unfortunate end of a penalty, you’ll want to get rid of it as soon as possible. Nick Fettiplace shares his best practice to removing a penalty.

In a coming world of increasingly visual content, SEO still applies. Images and videos must be optimized for search in the future. Apu Gupta teaches us how to combine visual content and search in this post.

*BONUS*

Conducting email outreach is not only a matter of skill, but also persistence. Even if your prospect’s email address isn’t right the first time, that doesn’t mean it won’t be right the tenth! Ross Hudgens gives us 10 outreach best practices that separate success from failure.

Kristy Bernales provides six web design tips to help your small business! Enjoy incorporating them into your site.

Let us know what you think of our marketing roundup! If you want to suggest any other notable stories from this past month, please share them in the comments section below.

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