If you’ve been in business a long time, your brand’s reputation matters more than anything else. The tone of a review of your brand can mean the difference between a flood of new customers wanting to make use of your services and a perpetual stream of negativity surrounding your site.
There are several tools you can use to keep track of what visitors are saying about you online. Tools like Mention and HootSuite are terrific options you can make use of in order to keep tabs on your brand’s name. However, there are other, quicker ways you can make sure your reputation remains intact.
Twitter Search – Search for your brand name to uncover conversations surrounding your business.
Ask your audience directly – Asking for feedback on your customer service will always elicit honest answers on your company.
Do a Google Search – If it works for job applicants, it works for your company! You can always come upon word-of-mouth regarding your company if you do a quick search for it.
With these quick tips, you’ll be able to respond to any negative reviews of your website in no time flat!
What do you think of these failsafe methods of monitoring your reputation? Let us know in the comments below for more suggestions to add to the list!