Local marketing is a process business owners use to gain the favor of the local population. This includes submitting your website to a number of locally-optimized directories, revamping your keywords to focus more on a business’s local surrounding area.
This subset of marketing has been around for quite some time, coming the form of billboards, bench banners, local newspaper ads, magazine features and more. The big push now is largely moving this to the online side and making it easier for businesses to control their visibility online. Tools like Google My Business and Yelp for Business Owners simplify the monitoring process for business owners.
Today, we’re taking a look at the newest mobile local marketing app, Yelp for Business Owners.
What is Yelp for Business Owners?
Yelp for Business Owners is the latest mobile platform that allows business owners to manage their local profiles on the go. With the new app, you get to interact directly with customers and view reviews as a business.
This is the first mobile optimized application specifically for business owners.
How do we use Yelp for Business Owners?
The tool itself allows you to act in real-time to customer reviews, as well as receive notifications on page activity regarding your business. Respond to customer messages, You can also make use of the new reporting tools.
Business owners can also craft promotions and deals for customers really easily.
How does this help my business?
Business owners have the ability to close more business, give more value, and build closer relationships with customers. They get to be more on the pulse of mobile search and interaction. The mobile era is here in full effect and business owners are going to want to be a part of that, whether or not their main sites are optimized for the mobile customer.
Again this also does a huge service for business owners’ online reputation.
If you’re a small business owner, check out Yelp for Business Owners today!
What do you guys think of Yelp for Business Owners and its release on the mobile device? Are you planning on using Yelp to reach a broader audience on the go? Share your thoughts in the comments below!