Monthly Archives: December 2014

Update on Local Marketing: Yelp for Business Owners

Background

Local marketing is a process business owners use to gain the favor of the local population. This includes submitting your website to a number of locally-optimized directories, revamping your keywords to focus more on a business’s local surrounding area.

This subset of marketing has been around for quite some time, coming the form of billboards, bench banners, local newspaper ads, magazine features and more. The big push now is largely moving this to the online side and making it easier for businesses to control their visibility online. Tools like Google My Business and Yelp for Business Owners simplify the monitoring process for business owners.

Today, we’re taking a look at the newest mobile local marketing app, Yelp for Business Owners.

What is Yelp for Business Owners?

Yelp for Business Owners is the latest mobile platform that allows business owners to manage their local profiles on the go. With the new app, you get to interact directly with customers and view reviews as a business.

This is the first mobile optimized application specifically for business owners.

How do we use Yelp for Business Owners?

The tool itself allows you to act in real-time to customer reviews, as well as receive notifications on page activity regarding your business. Respond to customer messages,  You can also make use of the new reporting tools.

Business owners can also craft promotions and deals for customers really easily.

How does this help my business?

Business owners have the ability to close more business, give more value, and build closer relationships with customers. They get to be more on the pulse of mobile search and interaction. The mobile era is here in full effect and business owners are going to want to be a part of that, whether or not their main sites are optimized for the mobile customer.

Again this also does a huge service for business owners’ online reputation.

If you’re a small business owner, check out Yelp for Business Owners today!

What do you guys think of Yelp for Business Owners and its release on the mobile device? Are you planning on using Yelp to reach a broader audience on the go? Share your thoughts in the comments below!

How to Find Content to Share With Your Followers

If you’re like most business owners, you spend a good amount of time queuing up posts for social media. However, the hard part in doing of this revolves around finding new content to share with your followers.

Where can you find fresh content you can promote to your audience?

It’s easy enough to grab content from the authorities you follow, but that tends to be inefficient for getting new stories that interest you. Therefore, the best way to collect great content for free is to make use of several makeshift tools made for this purpose.

In this blog post, we’ll highlight five ways of getting the best content to your website.

  1. Go to a content aggregation site to grab the top stories.

There are several sites that collect free content nowadays that you can take advantage of for your social media sites. Take a look at sites like Reddit or Quora for free content ideas and articles.

  1. Use Feedly.

Feedly is a smart tool you can use to keep track of all the places you read professional content from. Just create an account with Feedly, upload your favorite blog archives and periodically get updates.

  1. Go through your competitors’ feeds.

What better way to get good content than by going through your competitors’ social media streams? You may not get any points for taking their content ideas, but you can come up with your own concepts if you skim their stream first.

  1. Search for your target keywords in Google for the latest content.

Google is one of the most efficient ways to find content. Search for some of your related keywords in the search engine and you’ll find tons of content to share in minutes.

  1. Use HootSuite’s Suggestion Feature.

If you have a paid account with HootSuite, you get to take part HootSuite’s Suggestion BETA feature. HootSuite analyzes your past tweets and comes up with suggestions that you can queue for a quick targeted publishing of content.

We hope you take to heart this tips to find new content! Try them out and see if they work for you!

Interactive Marketing Monthly Roundup: November 2014

It’s that time of the month where we compile the best web marketing articles on email, copywriting, mobile advertising, and more! November was a significant month for the marketing industry, especially with the holiday season right around the corner.

Let’s jump right into our roundup for the latest insights.

Email Marketing

The holiday season means only one thing to a marketer: sales, sales, and more sales! Your email can be an incredible tool to boost sales numbers. Himanshu Garia gives us smart email marketing tips for the holiday season.

Google’s new Inbox app is certainly making waves in email marketing. Optin Monster walks us through how to create the optimal experience for the Google Inbox subscriber.

Copywriting

Average copywriting is a dime a dozen. Do your best to align with top quality copywriters.This post by Joel Klettke helps you to think critically while picking copywriters.

Everything is moving online and into video, but writing copy is still numero uno for attracting an audience. Learn the future of copywriting by Chris Smith.

Mobile Advertising

Facebook’s evolving strategy has been extremely impactful for the company. Take a look at its advertising plans for mobile for more insight in this post by Mike Murphy.

Are QR codes for mobile marketing finished? Nikos Drakatos explains the situations in a detailed infographic.

PPC Management | Paid Ads

When paying for advertising, it’s best not to just jump in willy-nilly. Melissa Mackey points out her top five considerations for PPC advertisers.

Here are two creative ways you can promote an obscure event using PPC with the help of Pauline Jakober.

Social Media

Your business now has an obligation to respond quickly and efficiently to customer social media requests. Douglas Karr gives an inside look on how brands communicate with clients.

Some of the bigger brands online are unapologetically robotic. Yet, their communications are much more human than some of the more regular responses we’ve seen from smaller companies. Caroline Coppel presents some of the best brands from which to learn social media.

Web Development and Branding

While it takes a great amount of skill to code a thematic website, it’s not necessary to have a functional website. WordPress frameworks offer this flexibility, allowing you to ignore the more complicated stylistic aspects. SiteSell has the post on this subject.

Believe it or not, your personal brand matters a great deal. Yohana Desta writes up the lazy person’s guide to improve your personal branding strategy.

Search Engine Optimization

Are you looking for a quick way to find powerful keywords in your industry. Use these free techniques to finding effective keywords by Gaurav Kaushik.

Nail down the complete understanding of Semantic Search in this incredible guide by Sergio Redondo.

*BONUS*

While organic search has changed in the past few months, don’t think for a second we’ve reached the end of the road. Search will continue to optimize — see where may possibly lead in this post by Danny Denhard.

Keep in mind the UX metrics that marketers use to improve their platform. Christian Ro goes through his user experience research methods.

Let us know what you think of the roundup! List any of your favorite stories from last month down below in the comments section.