As a small business owner, marketing can take a lot of time. When you run a business, there are a million other things you have to take care of, including growing revenue, improving your products, and retaining customers (not to mention that you have to spend time acquiring customers in the first place!).
With all these tasks to complete, it only makes sense that you should hire an outside marketing consultant or company to do your work for you, right?
While marketing may take up a lot of your time, the best thing we advise you to do is do it all in-house. It is quite common for marketing businesses that specialize in PR, marketing, advertising, public affairs, etc. to end up being procurement officials in disguise.
From charging outrageous prices to confusing the lines of communication, outside marketing agencies can often times take advantage of the customer’s lack of knowledge in the space. They tend to charge trumped up prices to business owners that only belief paying more most likely leads to more traffic to their website.
In order to do your marketing in-house, you’ll need several areas of expertise to get a handle on:
1. Social media
You’ll need to know how to use social media effectively. Not just enough to post the occasional update, but enough to engage influencers and potential connections into sharing your marketing message across their social platforms.
Both technical and artistic expertise are imperative to design. It’s a skill not many people can claim to practice, so be sure to master this one.
3. Content writing
Let’s be serious here: anyone can write content. But very few people can actually write well enough to resonate with an audience. This is one of the most important skills to possess as a marketer, as content is the main way you’ll be conveying your message.
4. Email marketing
Learn how to create email campaigns that are adequately designed and tailored for your audience’s consumption. Remember that for most industries, the shorter and more concise the email, the better.
These skills may take time to acquire in the short-term, but in the long run, you’ll be saving several costs that lower quality marketing agencies would’ve extracted from you otherwise.
What are some other skills necessary to do marketing in-house? What are some of the benefits? Let us know in the below comments section.