Need a tune up on your Adwords campaign? A better question is, how do you know when you need to fix your campaign settings? Often times, notifications that raise awareness to errors in our campaigns give us the opportunity to optimize them better next time.
Unfortunately, Google doesn’t come with this feature. Rather, when something breaks down in your campaign, you’ll receive the full brunt of your error. Only after that will you get the chance to fix your mistakes.
Not ideal, huh?
To help you proactively prevent Adwords campaign mistakes, we’ve put together four potential errors that can come about in your platform. Take note of how your campaign operates as you go through the list!
Potential Error #1 Check Your Keywords
This error tends to come up when you stick strictly to Broad match keywords, without a clear inclusion of Exact match and phrase keywords.
Be sure use Negative keywords in your list of keywords.
Lastly, segment your keywords in different ad groups.
Doing this, you tend to waste most of your clicks, while eating up money on bad searches.
Potential Error #2 Check Your Ad Landing Page
These next few problems come from landing page screwups. For example, if your copy is inconsistent on either your landing pages or your ads, you’ll get this error.
Don’t let your landing page detract from the product being advertised.
Together, these end up in a sharp decrease in conversions for your agency.
Potential Error #3 Check Your Tracking Code
This error is one of the most important ones to watch out for. Be sure to set up your tracking code for shopping carts. You’ll be able to capture revenue data once this is in place.
If you don’t do this, you can’t optimize your bids and sales.
Be sure to make sure all of these are in place so that you can optimize the returns on your advertisements. Let us know if you have any questions!