Monthly Archives: February 2015

3 Signs You Need to Check on Your AdWords Campaign

Need a tune up on your Adwords campaign? A better question is, how do you know when you need to fix your campaign settings? Often times, notifications that raise awareness to errors in our campaigns give us the opportunity to optimize them better next time.

Unfortunately, Google doesn’t come with this feature. Rather, when something breaks down in your campaign, you’ll receive the full brunt of your error. Only after that will you get the chance to fix your mistakes.

Not ideal, huh?

To help you proactively prevent Adwords campaign mistakes, we’ve put together four potential errors that can come about in your platform. Take note of how your campaign operates as you go through the list!

Potential Error #1 Check Your Keywords

This error tends to come up when you stick strictly to Broad match keywords, without a clear inclusion of Exact match and phrase keywords.

  • Be sure use Negative keywords in your list of keywords.

  • Lastly, segment your keywords in different ad groups.

Doing this, you tend to waste most of your clicks, while eating up money on bad searches.

Potential Error #2 Check Your Ad Landing Page

These next few problems come from landing page screwups. For example, if your copy is inconsistent on either your landing pages or your ads, you’ll get this error.

  • Don’t let your landing page detract from the product being advertised.

Together, these end up in a sharp decrease in conversions for your agency.

Potential Error #3 Check Your Tracking Code

This error is one of the most important ones to watch out for. Be sure to set up your tracking code for shopping carts. You’ll be able to capture revenue data once this is in place.

  • If you don’t do this, you can’t optimize your bids and sales.

Be sure to make sure all of these are in place so that you can optimize the returns on your advertisements. Let us know if you have any questions!

Improve Your Offline Conversions With These 3 Online Tactics

Whether we’d like to believe it or not, the offline marketing world still thrives. Mailers, direct ads, billboards, posters, and other forms of direct advertising still drive considerable amounts of leads to businesses.

However, as we go through the digital age, we find that online marketing is much easier to use in tracking performance than are the static offline tools still in use today. This is the primary reason you don’t want to neglect the power of digital marketing. You can reach customers nearly any time of the day, 24 hours a day, seven days a week. Really, the only limitations you have are your audience and your budget.

The True Power of Online

DId you know that using online marketing in addition to offline marketing increases the power of both by at least double? This conclusion seems obvious, but its surprising that most businesses still tend to put more stock on just one channel, as opposed to multiple ones.

In this post, we’ll walk you through some of the best ways you can combine offline and online marketing to improve conversions.

1. Incorporate call tracking.

Let’s say a customer calls into your business. How are you going to track where they’ve seen your brand? How do you measure what happens after the customer hangs up the phone. This is where call tracking comes in. Call tracking allows you to track customers down to the keyword level, giving you targeted marketing topics to both enhance and increase the reach in your area.

2. Make use of autoresponders through email marketing.

With a proper online presence, you can grab customer emails instantly! With email autoresponders, you can track any user’s process through your sales roadmap, letting you know which customers are or aren’t ready to buy.

Hitting customers for activity both on and offline is key for the success of this tactic.

3. Transform your online presence into a conversion funnel.

Lastly, configure your entire online presence into a giant conversion funnel to grow your consumer base. Online reviews entice your customer, building trust in their minds. Next, a powerful social presence demonstrates your willingness to communicate freely with both paying and non-paying clients. Finally, you can get to the home landing page of your business that offers carefully crafted content for the consumption of the customer.

A few days later… that customer is sold!

However, this comes from the latent potential in your offline campaigns. As long as you maintain a strong level of commitment in both channels, you’ll certainly gain increased exposure in your industry.

Top 4 Things You Need to Rank in Google

Picture this – you’ve got your website up-and-running, you’ve put up some preliminary content to entice new customers, and you’ve gone through the site design. You hit “Publish” on your blog, releasing your latest post. You’re excited!

But days go by… and then weeks. Your blog gets maybe ten visitors maximum the entire time. Understandably, you don’t get it. Why isn’t your site getting more traffic at this point?

Isn’t two or more weeks enough time to make an impact and get traffic from the search engines? Well, the truth is, it’s not (especially if you want to stay there for a long time!).

SEO is a long-term game, and should be treated as such. The most authoritative websites have both a long existence and an optimized website.

In order to rank well and build your website optimization, there are four aspects that you need to keep in mind. You’ll be surprised by how simple it really is to grow your search traffic, once you focus on the right things.

1. Use semantic search to your advantage by answering questions from search.

People ask questions all the time to their search engines. Spend time to write blog posts and create dedicated pages that provide value by answering reader questions. This often results in you showing up for these search queries and bringing you more targeted traffic.

2. The level of your content is key, key, key!

If you have great content, your traffic possibilities are only limited by your market. Spend time writing a lot of focused content backed up by research and testimonials. Invest in whitepapers, sharp email campaigns, social media and more. The higher quality your content is, the more search traffic you’ll end up getting.

3. Have your website active across all devices.

Google has recently stepped up their game in terms of determining which sites are compatible with a high range of devices. The easier you can make it for visitors to get to your website, the more trust Google puts in your domain.

Furthermore, the mobile era is here. More people are using mobile devices for Internet than desktop computers. There is a lot of traffic left on the table if you don’t have a universally compatible URL.

4. Make your website easy to use.

Lastly, usability is paramount to strong SEO. Google ranks down websites that are difficult to use as a consequence of low speed, slow download times, and just plain clunky user interface.

Design your site for ease of use, and watch the search traffic roll in!

Take into consideration these key aspects of your website, and you’re as good as golden.

How to Score a Touchdown in Your Marketing Strategy

A lot of people think marketing is difficult. But the truth is, it doesn’t have to be. Anything can be learned when you put enough time and effort into it.

Think about marketing like a football game. There are a certain number of players, both offensive (you) and defensive (your opponent), and it’s your team’s goal to reach marketing success.

To get started, there are some important aspects of the marketing game that you need to know. We’ll go through them so you can get a clear picture of what to aim for.

Your Opponent’s Defense is Not Who You Think it Is

Okay, you get that the goal for your marketing strategy is to get more traffic, more customers, etc. However, there’s a team that sometimes has a tendency to get in your way. That is, they are actively assessing if you’re good enough to get points and make touchdowns.

Are we talking about competitors in the same niche? Spammers?

While those can be hazardous in their own right, the truth is your opponent’s defense is Google itself! Google is constantly on defense to make sure that the websites that make it to the top of search engines are worthy of being there. If you’ve ever gotten a manual penalty before, we’re sure you understand what we mean!

However, like most of the best games, you want a challenge. You want a worthy adversary to keep you on your toes. And with the frequent updates Google performs to improve it’s search engine quality, we’d say it has that in spades.

Now Onto the Good Stuff — How to Score Touchdowns

One move isn’t going to make or break your marketing efforts. It’s going to be an accumulation of strategies and tactics that will both push you to the top and demonstrate your website’s authority to other players.

The most valuable way to score is word-of-mouth. The more your fans cheer you on, the higher your team’s morale, and the easier it is to head to the top of Google.

Conversely, touchdowns are also the most difficult points to score. The next most valuable way to make points is to create content. Trust us, the positives will accumulate over time with this play, even if it’s not immediately apparent.

You Need to Know the Rules of the Game

If you’re marketing strategy doesn’t change from month-to-month, year-to-year, it’s a recipe for disaster. Just like in football, running the same plays over and over will result in your opponents getting used to your tactics.

It’s best to vary things up on a regular basis. Write about a variety of topics (focus on social media one month and local marketing the next, for example) then switch your efforts to getting more reviews, and so on.

When your strategy consistently evolves, the other team usually doesn’t know what hit them!

It’s Time to Score

We hope these tips have helped you realize that when treat marketing like a game, you have more fun experimenting with different strategies! Make sure you stay on top of Google, and score with original content and good will towards your visitors as much as you can.

Only then will you truly win the game.