Monthly Archives: March 2015

5 Tips to Get More Traffic Right Now

If you’re not getting website traffic, you may as well not exist in the online world. Millions upon millions of websites are available, but most of them people will never visit. This leaves the opportunity wide open for you to capture users that are looking for something of high value.

We all know that traffic is a key component of sales. In this post, we’ll outline the top five ways you can get more traffic to your website upon implementation.

Let’s now go over each one and learn how to start integrating them into our traffic strategy!

1. Build a Reputation

One of the fundamentals to focus is to build a reputation. You have to get people talking about you, your brand, and your services. There are several ways you can do this practice, including writing guest posts, building relationships with people in different, but related niches, and going to in-person networking events.

2. Paid Advertising

In terms of measurable conversions, nothing beats paid media. Google Adwords is a great way to start testing paid advertising with just a little investment, in addition to Sponsored Ads on social media. With this, you can track the performance of your ads and optimize them for maximum return on your investment.

3. SEO (or Search Engine Optimization)

Search marketing allows you to tailor both your content and your website architecture for search engine users. If users are going to find your product, they’re going to have to search for it. These days, nearly everyone is trying to get their hands on the latest search tactic to put them at the top of their highly-trafficked keyword term.

4. Social Media

Social media isn’t the best way to get sales, but it’s certainly a guaranteed way to drive engagement and traffic on your website. it also allows you to build smaller relationships that companies tend to ignore and take for granted. The more you socialize with new users online, the more likely the are to become customers and the more you’ll understand exactly what they want!

5. Loyalty Marketing

You certainly have traffic now, don’t you? What are you doing with it?

One of the most valuable assets a web marketer can have is his/her own pre-existing audience. Think about it; you’ve already won your customers over. Presumably, they love what you do. The best thing you can do now is encourage them to spread the word! Make your users evangelists and reward them when they bring in new customers!

Use these tips today, and you’ll get more traffic in no time!

The Ultimate 10 Reasons You Aren’t Optimized for Local SEO

Mobile is growing faster than ever and shows no signs of slowing down. That’s why it is important for you to invest in local visibility. Your customers are consistently on the go, looking for the most approachable and mobile local offerings around. If your website is searchable by local standards, you’ve already won the battle of getting exposure.

However, some businesses remain unaware of local search benefits to their sites. This guide we’ve written out teaches you about the top 10 reasons you aren’t getting as much local traffic as you should.

1. You have duplicate listings online.

Make sure you don’t have content spread across the web that is word-for-word of a similar piece of content. Originality (even in repurposing) is infinitely better than duplication.

2. You don’t have a Google Plus Local Profile.

If this is the case with your website, create one as soon as possible. You can’t get around much as a local business without a Local Profile in place.

3. Your contact info isn’t complete.

Make sure you include your complete name, address, and phone number are included on all citations, both on and offline.

4. Your name, address, and phone number aren’t accurate.

Nothing is worse than confusing customers as to your whereabouts. Be careful in making this information consistent across the board.

5. Your business isn’t tagged with the appropriate categories.

This is especially important in SEO. If you are in the marketing industry, find categories as closely related to marketing as you can. Just be sure your website is tagged, whether in a directory or by simply using keywords.

6. You need more content.

A site with little content can still do well, but the more you have, the higher the chance you’ll get traffic.

7. Your links aren’t high quality.

The solution to this is simple: get higher quality links from people in your industry. Share their content and ask them to share yours.

8. You aren’t optimized for mobile.

Invest the time and money to make this a possibility. Google is heavily favoring sites that are mobile-optimized.

9. You need more reviews.

Ask your local customers for more reviews. In exchange for reviews, search engines increase your relevance for local terms.

10. You aren’t participating in social media.

Start with one social media account and try interacting with users in communities related to your website. You’ll find that it’s a great source of referral traffic to your website.

Any other reasons you aren’t getting local search traffic? Let us know in the comments below.

Top 4 Ways for Politicians to Gain Exposure through SEO

Politicians tend to get enough exposure as it is: their names often drive controversy, their parties set Twitter feeds ablaze, and their views are often misconstrued. This makes it hard for politicians to get their intended message across.

So how can party representatives get the focus on their message that they need to gather supporters? Sounds like some SEO is necessary to make things happen!

A little search optimization can go a long way.

In this post, we’ll outline a few tactics politicians should use their content strategies in order to stand out above their competition.

1. Start a professionally-curated website.

Seems obvious enough, but to reiterate, creating a website around your name puts you in the hotseat as the authority. You can post help campaign articles, videos, and more so that your supporters can follow your journey with as little confusion from competitors as possible.

2. Focus on a few local key terms.

If you’re a local politician, you’ll need to gain search real estate by zeroing in on geographical keywords. Put a few in your copy, insert a couple in your title tag, consistently address local issues and you’ll be optimized in no time. More traffic, guaranteed.

3. Do your best to come out in front of trending issues.

This one will be your most valuable resource as time is of the essence. Google Trends is an invaluable tool for seeing what new topics are on the rise. See if you can address them in content on your site or on another influencer’s site.

4. Become a presence with top authorities by guest posting.

Share your voice with supporters by going where they read. Don’t limit yourself to purely text-based sites; post videos on social video networks (like Youtube and Vimeo) or record interviews on podcasts. Not only will this give you more traffic, but it’ll also sement your presence with their sites in search engines.

As a politician, it’s important to do much more than spread your message in person. As you wow the audience in a live speech, do your best to continue the conversation online. Once you build a robust online reputation, there’s no question your campaign will reach a superb level of success – and you just might get elected too!

Let us know what you think of these tips in the comments section below.