Monthly Archives: July 2015

Duplicate Content Will Kill Your Online Marketing

Many webmasters wonder why duplicate content is such a huge problem when it comes to search engine optimization (SEO). While all the information available on the internet regarding duplicate content can seem overwhelming, it makes perfect sense when seen from Google’s point of view.

To illustrate this, let us look at an example that most people can relate to. You may have just watched a good movie and would like to find another similar movie. One way to do this would be to tweet or to send an email to some of your friends, asking them to recommend a film that they liked.

In this case, the result you expect is that your friends will reply with a number of different titles that they think you would enjoy watching. What you definitely do not want is for all of your friends to recommend the exact same movie, which you then decide is not what you are looking for. What you expect to get is a wide variety of movie titles, which increases the likelihood that you will find something you will like.

This is very similar to how Google’s search results work; the people at Google know that if a user keys in a search term and gets 10 web pages full of almost identical results, the chances of the searcher finding the information they require, are drastically reduced. The user experience also suffers, because it is extremely frustrating to click on different search results only to get the exact same information.

In order to get round this problem, Google has developed advanced search algorithms that prevent duplicate pages from being displayed for a particular search phrase. The result is, if you have a page on your website that has the same (or very similar) content to another page online, Google will only rank one of them.

How to Find Out If You Have Duplicate Content on Your Web Pages

There are plenty of tools available online that can help you find out if your web pages contain duplicate content. However, two of the most popular with webmasters and content developers are:

Both of these tools only require you to paste the URL of your webpage into the search box and click the ‘Go’ button to start checking your content. In many cases, some duplicate content will be found, so let us look at ways to fix your content in order to avoid penalties by Google.

Fixing Duplicate Content

Many webmasters and online content developers often try in vain to find the one ‘magic bullet’ solution that will easily solve the problem of duplicate content. Unfortunately, there is no simple, ‘one-size-fits-all’ solution that will work for everyone; how you fix duplicate content on your website depends on your own situation. However, there are 3 solutions that are common, and every webmaster should find at least one that would be a good fit for their website. These are:

  1. 301 Redirect: This works by automatically forwarding visitors to your website from one page to the other if they are duplicates. For all intents and purposes, a 301 Redirect effectively eliminates duplicate content on the website because only one of the 2 pages is accessible online.
  2. Rel=canonical: A second option is to place the rel=canonical tag on the duplicate web pages. By using this tag, it tells Google which URL among the duplicate pages should be displayed among the search results. The tag’s format would look like this: <link rel=”canonical” href=”http://www.mydomain.com/the-url-you-want-listed-in-Google.html” />.
  3. No Index: When you would like to tell Google not to add a URL to its indexed search results, the No Index tag comes in handy. This is different from the previous methods because it removes a page from consideration as a search result instead of redirecting traffic. The tag is added to your web page HTML as <meta name=”robots” content=”noindex” />.

It is clear that all the above methods of dealing with duplicate content are fairly technical. It is therefore necessary for you to discuss the one that would fit your website best with your web developer.

Are Other Issues Preventing Your Site From Ranking In Google?

Besides duplicate content, there are many other issues that could hurt your website’s Google rankings. If you suspect that there are problems, the best action to take is to carry out an SEO audit. We have an affordable and comprehensive SEO audit service which offers:

  • An in-depth SEO analysis that includes both on-page and off-page factors, as well as mobile, social and analytics that affect your Google rankings.
  • A comprehensive SEO report that grades each factor, allowing you to see areas where your SEO needs improvement.
  • Consultation with one of our SEO experts, who will answer all your questions on optimizing your web pages.

Duplicate content can hurt your rankings with Google so take the time to make your site content stand out from the rest.

Online Video – The Diamond of Digital Marketing

“A picture is worth a thousand words” is a phrase credited to Frederick R. Barnard commenting on the addition of graphics to advertising in 1921. The concept of a picture giving the viewer an image in a second that might take any length of time to describe in writing, is even more applicable to the modern internet age lifestyle. An image remains in the mind for much longer than the spoken word, while very few people have the time or inclination to read written advertisement in today’s rushed world.

Moving pictures have been around since 1890 when the first films were made which lasted for a minute or even less. The motion picture industry has gone through amazing changes and developments since then, all the way from the big reels to the CD and DVD concept. The computer and internet revolution has turned every computing device, from the smallest mobile phone upwards, into a receiving and viewing device and subsequently, into a shop window.

The use of this online video technology as an advertising medium makes it possible for the smallest business enterprise to reach a previously unheard of number of potential customers. Using the new technology in combination with Google, the world’s most popular search engine, you can have exposure to over a billion viewers monthly according to the eBizMBA ranking on 1st June 2015. The second most popular search engine is YouTube, owned by Google, which processes over 3 billion searches every month.

Putting Google and YouTube together and then factoring in the Search Engine Optimization (SEO) criteria employed by Google, the exposure your brand or advertisement receives can be mind boggling. We will take a look at some the factors around Google and YouTube to try and make you aware of the virtually unlimited advertising mileage and exposure you get by making use of YouTube.

  1. YouTube processes more than 3 billion searches every month with the number   growing steadily. Statistics show that YouTube is the fastest growing video sharing website in the world.
  2. With one out of every two internet users on YouTube, there are 1 billion unique visitors viewing 6 billion hours of video every month. In addition to this, 100 hours of new videos are uploaded every minute.
  3. Mobile YouTube viewers make up 25% of the global time that YouTube is being watched with more than 1 billion daily viewers. Your shop window is even open to viewers on the move in today’s non-stop world environment.
  4. In the same way that your website content and format determines your Google ranking, there are similar factors that rank your YouTube advertising video. Some of the factors that can affect the ranking are the number of views, the video title and description as well as the viewer ratings feedback that YouTube receives.
  5. E-marketing is the sales tool of the future with an almost unlimited number of potential clients out there waiting for you to connect with them. YouTube is the most cost effective advertising medium you will find.

The entire business community is continually searching for ways to increase market share and sales. The old days of putting your merchandise in the shop window or advertising your services on billboards and waiting for customers are long gone. Utilizing the internet and the modern online video and YouTube approach for business and service advertising, can have tens of thousands of potential clients passing your ‘shop window’ every single day. The vast numbers reduce the ratio of the cost of advertising to sales dramatically. To look into the future of advertising, all you need to do is to look into online videos.