Driving customers to your website is the first step, but we don’t stop there. More web traffic may mean more exposure, but doesn’t always translate into more sales, and is only one part of an effective marketing strategy. Your online storefront--your website--must compel customers to action. Our solution: a relentless focus on maximizing online traffic to actual conversions. It’s the most critical piece for your business, and means the difference between thriving and merely surviving.
Driving revenue depends on these three factors:
A steady stream of incoming traffic (website visitors)
A high conversion rate
The average ticket
While average tickets can vary greatly by industry, and can often be out of your control, driving traffic and conversion rates are well within your power. We can help you expand that power, and optimize your conversions. Our focus on boosting your conversion rate will have an exponential effect on your bottom line. Even small improvements in conversion rates can have a significant impact on sales.
Our conversion optimization addresses and affects every level of the campaign--development, layout design and sales copy. We test multiple landing pages, headlines, images and ad text to ensure your campaign is the strongest it can be. We know that a series of small changes to a campaign can result in outsized returns to your bottom line. And we don’t become complacent. Testing and retesting continues throughout the campaign, constantly evolving and improving.
Tracking phone leads
One on one conversations are a powerful, and intimate, way to engage potential customers. We help you make the most of these conversations and enhance your ROI with precise call tracking & recording. An overview of how our proprietary software makes it happen:
A process called dynamic phone number insertion is used to accurately track calls. All phone leads are tracked back to specific TV, radio, print, or web ads (so you know which is effective)
Unique, local phone numbers are used for each marketing channel for accurate measurement
Concrete marketing ROI is demonstrated from every source
Integration with Google Analytics lets you see your call data in real time, alongside your web analytics
Contact us today and request a product demonstration of our unique tracking dashboard 800.672.1285