Mobile Advertising WAS the future, but the future has arrived.
Mobile Advertising is the latest form of interactive advertising. iPhones, iPads, Androids and Kindles have drastically altered the advertising landscape. Engage your audience in smaller more intimate environments. Standard forms of adverting are also quickly expanding their capabilities to capitalize on the mobile medium. Mobile marketing can be delivered through SMS, banner displays and other forms of media.
Many take a “follow the leader” approach to mobile marketing - something to engage in because others are doing it. FSI understands that mobile devices are a consumer’s most intimate interaction with the digital world. A properly conceived and executed mobile advertising plan leverages the local, social and interactive features of mobile advertising to deliver sales growth and conversions.
While Mobile Advertising offers a sea of opportunities, if not executed with care, it quickly can become an expense with little ROI. While people search, shop and converse on their mobile devices, a campaign that doesn’t employ a deep understanding of this environment will not achieve measurable goals. A campaign must account for the existing assortment of mobile displays and the multitude of devices currently in use.
FSI considers the factors that drive mobile consumers to convert. A campaign that is merely “mobile compatible” is not sufficient and anything less than a site fully optimized for mobile is not adequate. The intimate nature of the mobile environment means that a properly structured mobile campaign can result in higher ROIs than more traditional advertising campaigns.
FSI makes the following considerations when developing a mobile campaign:
Optimize for an array of devices
Account for varying screen sizes and layouts-
Ensure Click-To-Call conversions
Enable form conversions for mobile environment
We’ll help you reach your audience with the following mobile ads:
Interactive Expanding Image Ads
Interactive Expanding Video Ads
App display ads
To learn more about including mobile advertising in your marketing efforts call us today at 800.672.1285