The Truth About Social Media
Investing in Social Media to Generate Leads? Here’s What You Should Be Doing Instead We don’t mince words when speaking with our clients, and we’re not going to sugarcoat it here either: if you’re working with a marketing consultant and they recommend investing...
5 Best Practices for Email Marketing in 2020
Email marketing should still be one of the pillars of your overall marketing efforts. We have heard the rumblings about how email marketing is dying. Some of the doom and gloom bubbling up around the so-called death of the marketing tactics has some merit. In the...
3 Areas Where Website Security Can Impact Your SEO Efforts
Over time, people have gotten smarter about the way they use the internet. Like anything else, humanity’s harnessing of the online world has followed a natural progression: when a new problem arises, solutions are tested until the right one is found. It is then...
John Mueller: Googlebot Receives Sitemaps “In the Form of an Energy Drink”
Google’s John Mueller illustrated how Googlebot processes sitemap files by using a unique analogy involving energy drinks. In a Reddit thread where a user asks whether it’s redundant for a client site to have multiple sitemap files, Mueller replied saying it doesn’t...
Understanding Biases in Search & Recommender Systems
One of the most thought-provoking presentations at TechSEO Boost was the keynote by Dr. Ricardo Baeza-Yates, the CTO of NTENT. It was entitled, “Biases in Search and Recommender Systems.” Spoiler alert: Bias is bad; delivering and monetizing the most relevant content...
Recent Comments