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Understanding Biases in Search & Recommender Systems

Understanding Biases in Search & Recommender Systems

by firstsourceinteractive | Jun 4, 2017 | Business, Categories 2, Technology

One of the most thought-provoking presentations at TechSEO Boost was the keynote by Dr. Ricardo Baeza-Yates, the CTO of NTENT. It was entitled, “Biases in Search and Recommender Systems.” Spoiler alert: Bias is bad; delivering and monetizing the most relevant content...
How to Dominate SERPS by Focusing on Topics Instead of Keywords

How to Dominate SERPS by Focusing on Topics Instead of Keywords

by firstsourceinteractive | Jun 4, 2017 | Business, Categories 2, Food

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics. That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO....
Why Slogans Matter: A Tale of Two Slogans

Why Slogans Matter: A Tale of Two Slogans

by firstsourceinteractive | Aug 16, 2016 | Categories 1, Categories 2, Education

As the general election officially began, we set out to review the very basics – campaign slogans. These short sound bites are designed, to sum up, the candidates’ overall positions and platforms in just a few easily repeatable words. The idea behind a...

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