How to Dominate SERPS by Focusing on Topics Instead of Keywords
If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics. That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO....
Why Slogans Matter: A Tale of Two Slogans
As the general election officially began, we set out to review the very basics - campaign slogans. These short sound bites are designed, to sum up, the candidates' overall positions and platforms in just a few easily repeatable words. The idea behind a campaign slogan...
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